Tutorial: Running Google Ads for the Gambling Niche
I've noticed that many people have issues with running ads for the gambling niche on Google Ads, so I’d like to share a little guide on how this works based on my experience.
1. Create a Compliant White Website
First, you need a “white” website that complies with Google’s policies for free casino games. This means you should thoroughly read and understand what Google requires and create or have someone create such a site for you.
2. Apply for a Social Casino License
Once your website is ready, you can apply for a "Social Casino License." You can do this here: https://support.google.com/google-ads/contact/apac_casino_games_app?sjid=13668822830219892377-EU&hl=en
Choose the appropriate groups where you plan to run your ads in the future.
3. Initial Rejection and Reapplication
You will most likely be rejected initially, often receiving reasons such as "Aggregator" or "Affiliate." However, once everything is correctly set up, your Google Ads account, in combination with your white website, will be approved for casino advertising.
4. Approval and Waiting Period
After receiving the email that your website has been granted the license, you will need to wait approximately 12-24 hours before you can start running ads. This will also be mentioned in the email.
5. Warm-Up Your Ads
Before you start running ads enthusiastically, ensure you “warm up” your ads instead of directing traffic straight to your money page. This process helps build trust and avoids immediate suspension.
6. Understanding Cloaking and Bots etc.
Additionally, you need to know how to keep Google bots away from your website and how to use a cloaker properly. Failing to do this correctly will result in quick suspension.
Note: This is just an overview of the process. The detailed steps on creating specific elements, what exactly you need, and how to set everything up cannot be disclosed here as it would be too extensive and might upset some people.
7. Aggressive Keywords and Ad Titles
If done correctly, you can use aggressive casino titles and keywords without major issues and advertise for at least 4-5 months, if not longer.
I hope this tutorial helps you and others who wish to advertise in the gambling niche! If you have any more questions feel free to ask.
I've noticed that many people have issues with running ads for the gambling niche on Google Ads, so I’d like to share a little guide on how this works based on my experience.
1. Create a Compliant White Website
First, you need a “white” website that complies with Google’s policies for free casino games. This means you should thoroughly read and understand what Google requires and create or have someone create such a site for you.
2. Apply for a Social Casino License
Once your website is ready, you can apply for a "Social Casino License." You can do this here: https://support.google.com/google-ads/contact/apac_casino_games_app?sjid=13668822830219892377-EU&hl=en
Choose the appropriate groups where you plan to run your ads in the future.
3. Initial Rejection and Reapplication
You will most likely be rejected initially, often receiving reasons such as "Aggregator" or "Affiliate." However, once everything is correctly set up, your Google Ads account, in combination with your white website, will be approved for casino advertising.
4. Approval and Waiting Period
After receiving the email that your website has been granted the license, you will need to wait approximately 12-24 hours before you can start running ads. This will also be mentioned in the email.
5. Warm-Up Your Ads
Before you start running ads enthusiastically, ensure you “warm up” your ads instead of directing traffic straight to your money page. This process helps build trust and avoids immediate suspension.
6. Understanding Cloaking and Bots etc.
Additionally, you need to know how to keep Google bots away from your website and how to use a cloaker properly. Failing to do this correctly will result in quick suspension.
Note: This is just an overview of the process. The detailed steps on creating specific elements, what exactly you need, and how to set everything up cannot be disclosed here as it would be too extensive and might upset some people.
7. Aggressive Keywords and Ad Titles
If done correctly, you can use aggressive casino titles and keywords without major issues and advertise for at least 4-5 months, if not longer.
I hope this tutorial helps you and others who wish to advertise in the gambling niche! If you have any more questions feel free to ask.
