Such a rockin' tutorial - Thanks! In addition to the myriad SEO and engagement benefits of putting in the hard work to write top notch content, I've also found that the act of writing it really helps me understand my offers, my audience and my subject matter better. A lot of my best ideas have come when I'm trying to convey something that I think I understand in my head in actual words that other people will have to read and realize that I maybe didn't understand it as well as I thought or I learn something new and valuable about the subject matter.