turn off then turn on campaign ..?

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In my opinion, you should create new, more optimal campaigns, because your old campaigns have been left for too long without showing that things have changed a lot.
 
Turning a campaign off and on will affect the results of your ads. When you turn it off and then turn it back on, Facebook will have to learn from the beginning.
 
If you turn it off for too long, the machine learning process will be relearned.
 
If you have a good ad, you can turn it on and off. But you should turn it on and off for short periods of time
 
You should limit turning campaigns on and off. Because it will affect the results of that campaign. You should also create new campaigns to ensure you have a replacement campaign available when the old campaign has poor results.
 
Campaign performance may vary. It's better to create a new campaign
 
The concept of "turn off then turn on" in a campaign context often refers to pausing and then resuming a marketing or advertising campaign. This approach can be used for various strategic reasons

Temporarily pausing a campaign can help manage the budget by preventing overspending during times when the target audience is less active or responsive.

Pausing a campaign can provide a clear break in data, making it easier to analyze the performance and impact of the campaign before and after the pause.

Turning off a campaign allows for the opportunity to update or refresh the creative elements (such as ads, messages, visuals) to maintain audience interest and engagement.
 
Turning it off and on again can cause data loss and affect optimization and account capabilities. If that camp is not good, I think you should turn off the camp completely and set up a new camp.
 
I think there's no problem, you can do it without affecting the campaign. Or you can also create a new campaign, so you will feel more secure.
 
It does mess up with the targeting and the longer you wait, more the system has to learn again to catch up, hence your cost is increasing.
 
I don't think anything will change, but you should create a new campaign to get the best results. If you still want to continue, monitor its performance carefully and be ready to make any necessary modifications.
 
shelbey20 said:
hello I just turn off my campaign and I want to turn it on after while

is that healthy for my ad ?

can restore the whole ad and whole learning phase if I turn it on again ?

or I should creat new campaign is better ?
Click to expand...
It won't have much impact, but when Facebook is delivering your ads well, you shouldn't turn it off
 
I found better result turn it off and on but result might depend in what is about your add and your target audience, at least mine was old people not always worked but it was around 65% success rate better than leaving the capaing run through the all time, so there is for you to test but in my case most of the time worked really good.
 
If you just leave it for a few days then turn it back on I don't think it will change much but if you leave it for months then turn it back on it will change quite a bit
 
If your ads are good, I think you shouldn't turn them off. Just keep running them until they're no longer good, then change them.
 
Make sure your audience is still relevant and your budget isn't too big when you bounce back to avoid large fluctuations
 
shelbey20 said:
hello I just turn off my campaign and I want to turn it on after while

is that healthy for my ad ?

can restore the whole ad and whole learning phase if I turn it on again ?

or I should creat new campaign is better ?
Click to expand...
As u said, u just turned off your campaigns . If that ads well then u can restart with your camps , but for a long time , i think u should recreat a new camps and target again about your campaigns.
 
If you stop them for not too long, it won't affect anything, but if the campaign is effective, I don't think you should turn them off.
 
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