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Trying to rank for misnamed keywords.

Discussion in 'White Hat SEO' started by klacid, Jan 23, 2016.

  1. klacid

    klacid Newbie

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    Examples of misnamed keywords would be "fat burner 3000" when the actual product is named "fat remover 3000". Let's say our "fat burner" gets 8k searches/mo, "fat remover" gets 100k, but there is little to no competition for "fat burner". Google doesn't relate the two, but people do - the results for the burner and remover are for the same product either way. One just has less competitors.

    Would it be good to misname the title, meta, and use the misnamed product name in the page copy as well?

    Or just build backlinks on websites ranked high for "fat burner"...?

    Thanks.
     
    Last edited: Jan 23, 2016
  2. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    I have done this before with good results.
    However, search for the keyword, does it say "showing results for real keyword"? If it does, than it may be a waste of time. If it doesn't, it's a pretty good way to easily rank.
    However, if it does and you built a site and start creating links to the wrong spelling, then Google might think there is actually a product by that name and start showing those results. I'm not certain though and I've never tested it.
     
  3. klacid

    klacid Newbie

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    Nope, it doesn't say anything. When you look for the product on Amazon and eBay it's also misnamed very often.

    Thanks for the response, I'll stick with the misnamed version I suppose.
     
  4. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    Basically, you're trying to rank for misspelled keywords or misnamed product names, well, these are totally different things.

    Misspellings are going to be very hard for you to rank for because Google automatically does spell correction.

    So, the golden days of misspelling SEO are pretty much over.

    Your best bet would be to look for alternative ways people look for the name of an otherwise popular product.

    There may be small pockets of valuable traffic out there.

    Why?

    This is high-intent traffic, meaning people who type-in this misnamed brands are actually looking to find out more about the particular product.

    The tendency to buy the product is actually quite high because they have gone through the effort of at least trying to find the name, I mean, they screwed up the name but this doesn't take away from the high-buying intent.
     
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  5. klacid

    klacid Newbie

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    I assumed misspellings were tough to rank for. This is a straight up misname, though, and not even a big one at that.

    By now I'm 99% sure Google lets it slide because the first results are a misname as well. As you go lower, you find actual names of the product but a huge chunk of searches are for the misnamed product.
     
  6. VeyronXS

    VeyronXS Junior Member

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    It's possible, my guess. Misspelled keywords are actually one of the ranking strategies out there. Let's say you're trying hard on 'fat burner' or 'fat remover', you can try to obfuscate like 'fat burn remover' or 'fat remove burner'. Anything that can really mix up but still appears logical!

    Peace,
    VXS