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Trying to avoid being dinged for PBN-esque practices

Discussion in 'White Hat SEO' started by bionic, Jun 29, 2016.

  1. bionic

    bionic Registered Member

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    My client has 5 domains, 3 of which (we'll refer to as C, D, and E ) we are being paid to optimize.

    The first 2 domains (we'll refer to them as A & B), are the oldest and are no longer consistently updated but still get leads daily.

    The client wants to link A/B to C to help drive the leads. C is the same industry as A/B, just a different business model (think consulting vs an ebook store).

    I can't emphasize enough that this is strictly white-hat ONLY.

    Is it safe to have multiple links on relevant pages from A/B leading to C? What do I need to watch out for? They're all hosted on a VPS and have original content separate from each other.

    Tips very much appreciated, thanks!
     
  2. jstover77

    jstover77 Executive VIP Jr. VIP

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    Why not? It's a common practice, even among some of the biggest media companies in the industry. It's especially effective if it contextually relevant to what you are pointing the link too. If A/B sites have good authority, may as well drop a link in each footer to site C. I would try to stay one way. Don't interlink all properties. For example. Link from A/B > C, but don't link C to A or B.