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Trying out a different method....

Discussion in 'Offline Marketing' started by surfrunner, Jan 10, 2015.

  1. surfrunner

    surfrunner Newbie

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    Well, I decided to step back from my businesses and get back to my marketing roots for a bit. I want to try a few new things that I've been contemplating for a while. It helps keep my passion for the marketing world.

    A few weeks ago, I was driving to the gym early in the morning. On the way through the parking lot, I noticed a bunch of vehicles loading newspapers into their cars. I really didn't pay much attention at the time, but it caught my attention.

    The next morning I was going to the gym again, only this time, about 45 minutes earlier than the day before. I drove through the same parking lot, but slowed down and checked out the 4 pallets of newspapers. There were the pallets of papers, and to my surprise, there were a bunch of advertisements in the waterproof sleeves. From what it looked like, the newspaper delivery people would show up, grab a stack of newspapers, add the advertisements, put the whole package in a weather sleeve, and place it in their car for delivery.

    This gave me an idea.

    I did my time at the gym, thinking about ways to monopolize off my new discovery.

    I got home, hopped on share a sale, looking for a Pay Per Lead campaign that would pay me the most I could but would be in a market that people getting the newspaper would be interested in. I found one that would pay me very, very nicely per lead that would work perfect in my niche. I then went and made a nice half page flyer with photoshop, went to vista print, and ordered 5000 copies.

    This morning at 2:30am, I took my flyers and delivered them to the Newspaper pickup site. I put them in a weather sleeve, just like those that are there every day. I sat in my car and stalked the newspaper people to see if they put my ads in the papers. They did.

    SO now I wait for those people that received the ads to take action. Do I expect much? Not really. I'm doing this to see how it works using newspaper ads to drive sales for affiliate marketing. Use caution if you try this method... Companies pay good money for those ads in papers. The newspaper company may not be too happy if they found out.
     
  2. surfrunner

    surfrunner Newbie

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    Woke up this morning, checked my shareasale... 127 leads generated yesterday. When I get back to my computer and off my iPad I'll take a screen shot of them for you.

    I'm not sure if there will be more or not, but I'd call 127 leads a good number for a day..
     
  3. bayshorekid

    bayshorekid Regular Member

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    Well done fren, are you doing this on the regular now?

    Also, 5000 copies was not cheep, so how did you make out in the end?
     
  4. surfrunner

    surfrunner Newbie

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    I will probably do it again, it was more than I anticipated.

    The flyers ran me $137.95 plus shipping from vista print. I made that back with no problems.
     
  5. hateandbreak

    hateandbreak BANNED BANNED

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    Nice discovery OP. Milk it good
     
  6. surfrunner

    surfrunner Newbie

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    Yeah, I'm going to keep doing this. I'm still on the road, don't have my computer.. just the iPad. So far I'm at $8,342 in earnings... in 1 day.
     
  7. sashablack

    sashablack Elite Member

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    LOL lets see some proof! No proof it didn't happen!

    -Sasha
     
  8. wizard04

    wizard04 Elite Member

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    I did worked with a advertisement company and mainly we did flyer advertisement for 8 years till recently. I can tell you your Earnings are impossible.

    5K flyers are really small number and your audience is not targeted so you to reach profit 8K+ from 5K flyers in one day is like me winning the lottery every week.
     
    • Thanks Thanks x 2
  9. Hitmenext

    Hitmenext Newbie

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    Guys i spent like 20 minutes trying to figure out how to make my own post, sorry that this is not relevant, but i can't find the post button or something. lol its not as simple as Facebook ^^

    Im new, and really could use the help
     
  10. CPADominate

    CPADominate Junior Member

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    hehe $8,342 in earnings with 5k flyers lol
     
  11. surfrunner

    surfrunner Newbie

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    Laugh away. I don't care. $65 per lead. 127 leads.

    That's the problem around here. Too many people tell others what is "possible" while those people are out doing it.... seeing that it's possible.
     
  12. surfrunner

    surfrunner Newbie

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    Like I said. As soon as I'm back, I'll post the earnings
     
  13. surfrunner

    surfrunner Newbie

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    Oh and for the record, my market is extremely targeted. You have no idea what my niche market even is so how can you tell me it's not targeted. It's tax season... everyone needs help during tax season :)
     
  14. mschum

    mschum Junior Member

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    So was it an under the table type thing or actually through the publishers? I am going to try this in my city
     
  15. surfrunner

    surfrunner Newbie

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    Completely under the table.

    You have to make sure that your newspaper delivery people stuff each paper. I'm thinking sundays might be the best as the papers usually have the most ads. I'm still in BC skiing right now, I'm going to try it again when I get back in a week. I found another Pay Per Lead that is paying WAY more than the last one. I applied to join as an affiliate... so if I'm approved, I'll try this again to see if I can get a similar response. I doubt it, but I'll try.
    Let me know how things turn out. I'm off to dinner
     
  16. sully1975

    sully1975 Jr. VIP Jr. VIP Premium Member

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    Was the insert a different color than the mewspaper?
     
  17. OutsideGroove

    OutsideGroove Junior Member

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    I am amazed people still read newspapers.
     
  18. surfrunner

    surfrunner Newbie

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    ****warning*** I'm a few beers into the night

    The insert was a quarter page full color advertisement for the affiliate program.

    In this city, people read this newspaper. It's the "local" paper that gets delivered all over ski town. I probably could've done another 5000 flyers and put them at another pickup point... I just don't know where it is yet. I literally stumbled onto this one. I am thinking about paying off the delivery drivers to add my ad into the papers each week.
     
  19. richestmaninbabylon

    richestmaninbabylon Junior Member

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    Interesting, there must be other arenas where you can do a similar coat tail riding

    This has got me brainstorming, I will get back with you when I find a similar loophole elsewhere