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[TRUE SH*T] How Google is going to Devalue Guest Posts in 2013

Discussion in 'Black Hat SEO' started by garrido, Mar 9, 2013.

  1. garrido

    garrido Supreme Member

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    How Google is going to Devalue Guest Posts in 2013?


    1. Devalue links from articles with ?guest post? in the title, category or content of the page: This would be extremely easy for Google to do. Regardless of if you?re a high authority guest poster, link from these articles will probably be devalued as they are not editorially given. It?s far too easy for Google to read the term ?this is a guest post? and subsequently reduce the value.
    2. Devalue Links from Guest Post Sites: Even if a site is high quality, I think links will be devalued if the majority of articles are guest posts (which can be verified above) since these will no longer count as editorial links.
    3. Google is going to Analyze the Author of Articles and Pages more in 2012: Forget Google Authorship, Google can already assign all of the articles on a site to the WP Author (or other CMS). If an author has written the majority of content on a website than clearly he is the editor and his links can be given more weight as editorial links. On the other hand, if someone is allowed to guest post under a new Author tag, and only has one article to their name on the site, then he/she will probably be devalued along with any links in the article.
    4. Devalue Author Bio Links: A number of authority sites provide an author bio, where authors can describe themselves and link to their own websites (e.g. SearchEngineJournal .com, SEOMoz .org). It wouldn?t be hard for Google to a) devalue links in an author bio since they are not considered editorial links and b) analyze the author?s name and link him to the company he works for, devaluing the majority of his guest posts. For example, if Mike Tyson was writing a number of guest posts linking to MuscleBuilding.com on various sites, Google could easily devalue those
    5. Make Low Quality Guest Posts Against Google?s Webmaster Guidelines: Come on guys, this is inevitable. Google recently added ?forum comments with optimized links in the signature? to their forbidden link schemes. The same is going to happen with guest posts very soon.
    6. Google Plus Authorship and Markup. While I don?t think Google Plus Authorship will ever be universally integrated across websites and blogs (probably 10-20% at most), it does point us in the same direction of assessing the agent who added the link to the article.

    Finally, it is worth stating that I DON?T think Google is going to devalue links just because that are at the end of an article, as many news sites naturally include sources or references at the bottom of a page.

    Code:
    http://www.searchable.co.uk/how-google-is-going-to-devalue-guest-posts-in-2013
     
  2. blacat

    blacat Regular Member

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    I cannot see the logic of devaluing guest posts just because they are guest posts. It's not a matter of the capability of Google to identify if this is a guest post but a matter that it serves no purpose.

    If for a moment you'll stop thinking as someone that uses guest posts just to manipulate ranking, you'll see that guest posts (when done right) are a super legitimate activity and part of a decent marketing strategy.
     
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  3. lolikas

    lolikas Newbie

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    We'll see :) Guest posts are not necessarily published for free, so I can see the logic here. On the other hand, it's definitely not the biggest problem at the moment. Maybe it's not a problem at all, but honestly people do pay for guest posts and Matt knows that.
     
  4. mzonas

    mzonas Jr. VIP Jr. VIP Premium Member

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    It's funny how Google devalues everything ... but they won't devalue SPAM. SPAM will rock SERPs this year, 2014, 2015 ... up to 2020 and probably even longer ...
     
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  5. blacat

    blacat Regular Member

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    Again, you are talking about paid links. I agree that Google fight paid links but it doesn't mean that genuine guest posts are a target.
     
  6. tranza

    tranza Power Member

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    Thats true i still wonder why pharma, payday londs and such still ranks with tons of tons of spam.
     
  7. SerpEvil

    SerpEvil Supreme Member

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    i agree,with every update they made they just promote SPAM,dick head web spam team i think is just a big idiot.
     
  8. marlin

    marlin Junior Member

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    They will devalue the ones that are on sites that are mostly guest post, but if you get them from different sites with a low guest post ratio and the site has good content throughout then they will not hit or devalue them. Machine learning works on probabilities, so if the probabilities are high that the site with the guest post is not up to par, they may devalue it. If the only links in the guest post are to the authors sites/pages it is a strike against it and the site. Make sure you can reference other post on the site you are guest posting on and it will look a lot more natural. in other words, the guest post can not have the same attributes as an article directory or blog from a network.
     
  9. Flodner

    Flodner Regular Member

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    1. But guest posts are not something which is forbidden, it is considered as a white hat tactics.
    2. From my guest blogging experience most of the webmasters don't create accounts for guest posters, but post from their name
     
  10. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I'll be honest, I never saw why Google didn't smash guest posts a long time ago. Along with forum profiles, they're probably the absolutely most spammed link type there is. Think about this... how many guest posts have you done in your life that WEREN'T for seo? Not many. For this exact reason I've avoided going heavy on guest posts and forum profiles for the past 2 years.
     
  11. addz123

    addz123 Newbie

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    Hey,

    I wrote that article. Seems to have pissed some people off but I don't know why.

    At the end of the day, SEO has always been and always will be about getting an edge over your competitor and doing things that your competitor can't easily copy.

    Automated directory submissions, blog networks, optimised anchor text, spun content etc could all be copied by competitors and subsequently devalued by search engines.

    The same is true of 90% of guest posts used in SEO. If any old copywriter is permitted to guest post on a site than it stands to reason that the link won't be valuable and will in all honesty will be a bad signal to your site going forward. Google has already made it against their guidelines to submit your site to lots of low quality social bookmarks and directories. Including low value guest posts in their guidelines is inevitably going to happen.

    At the end of the day, guest posts will still work in 5 yrs time, but only from sites with high editorial limits, where the content is shared, tweeted, linked and links out to other high quality resources within the articles. SEOMoz posts are a good example of this, but I still read many posts there that are full of white hat bullsh*t from people trying to make a name for themselves or trying to get a link to their SEO agency website lol.
     
  12. Kimi

    Kimi BANNED BANNED

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    Because it works.