So I've been doing a lot of keyword research lately. I'm no pro at it but there's one thing that keeps bugging me. Is Adwords Keyword Planner Tool remotely accurate? It seems to me that the monthly searches are way off, as in, not even close. I feel like this mainly occurs with long tail keywords and local queries, but for some search queries I know more people have to be searching for this query... Is there any more of an accurate way to estimate search volume? Or do you have to just get a feel for the niche and assume the search volumes are off.