Trouble with FB pixel tracking conversion value

Discussion in 'Facebook' started by blackhatking999, Aug 7, 2018.

  1. blackhatking999

    blackhatking999 Newbie

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    Hey guys, I'm struggling with the FB Pixel and its conversion value. Basically, I want to track users purchase amount, however I can't, since I have no conversion value inserted in my FB pixel. I watched plenty of tutorials, tried to implement the code with Google Tag Manager myself, however, I wasn't successful. Maybe someone had the same problem, or could advise me how could I track FB campaigns the other way around? (I have custom UTMs on those ad campaigns, however GA doesn't show whole data, that's why the only way left is FB Analytics). Thanks in advance
     
  2. scope1993

    scope1993 Jr. VIP Jr. VIP

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    If you already have the FB pixel installed just follow this:

    https //developers.facebook.com/docs/facebook-pixel/pixel-with-ads/conversion-tracking/

    Code:
    fbq('track', 'Purchase', {'value':'9.99','currency':'USD'});
    
     
  3. blackhatking999

    blackhatking999 Newbie

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    But wouldn't that make the whole purchase values the same? What I'm looking for is to get the dynamic values of an each purchase. So for example, if someone buys for 4$ FB Analytics would display that
     
    Last edited: Aug 10, 2018
  4. theRevolt

    theRevolt Jr. VIP Jr. VIP

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    Well that all depends on your cart system. You will have to check what the order value is using as a variable nameand insert it there.
     
  5. blackhatking999

    blackhatking999 Newbie

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    Ok thanks man, i'll try!