Trouble ranking Long Tail keywords vs Authority sites

Hi all,

I haven't done much SEO in a while and realize there have been many Google changes. However one thing that I always thought was if you optimized your page using good on-page SEO and had some decent external SEO (links, social, etc) that you could overtake authority sites that were not targeting the keyword at all. I haven't found that to be the case lately so was curious if the authorities I am trying to beat are too hard.

Example keyword: best XXXX for YYYY and ZZZZ

None of the results in the Top-10 use that title at all (most have up to the X's and Y's). However the "ZZZZ" is mentioned in their content although in some cases only one time.

Anyway just curious if anyone has any thoughts on this. Is domain authority a much larger ranking signal now in Google?

Thanks!

Bump?

One word "parasites" learn what they are and use them to the fullest extent. Buying and ranking new domains nowadays is a very long term investment so do not expect instant resutls anytime soon if that is what you are doing, be patient, and do not build links to your new sites too fast (speaking from experience). Good luck .

sweetiepee said:

One word "parasites" learn what they are and use them to the fullest extent. Buying and ranking new domains nowadays is a very long term investment so do not expect instant resutls anytime soon if that is what you are doing, be patient, and do not build links to your new sites too fast (speaking from experience). Good luck .

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Mind telling us about your favorite hosts for your parasites?

sweetiepee said:

One word "parasites" learn what they are and use them to the fullest extent. Buying and ranking new domains nowadays is a very long term investment so do not expect instant resutls anytime soon if that is what you are doing, be patient, and do not build links to your new sites too fast (speaking from experience). Good luck .

Click to expand...

Thanks - I will look into that. However the domain isn't new. Basically I took a page that I was trying to rank for "best XXXX for YYYY" and tried to augment the content and SEO to look more at "best XXXX for YYYY and ZZZZZ". However it doesn't seem to be working and a site like Consumer Reports (high authority obviously) has the #1 spot despite only using the "ZZZZZZ" word once in their article (no SEO title, no SEO description, etc)

Thats it. I found the same issue while trying to rank for multiple No Competition keywords. Even if there is no pages trageting the keywords google fills the 1 page with pages from autority websites.

Google is more concerned about authority this day; from strong content to strong backlinks. The authority site may have that keyword in other pages, backlink anchor texts and similar contents on several other pages. Some authority sites have hundreds of pages about a topic and it will be very difficult to outrank them with one optimized page. my ¢2

dead since beginning of 2017.

even if your keywords are scattered on the authority sites subpage burried somwhere 25999 clicks from / they mostly outrank you.

but, what I call "authority" are sites you'd pay 500-1000$ for a blogpost for..

best buy, http://www.consumerreports.org/cro/index.htm etc.. are good examples.

it also doesnt matter, it is the same for .de sites also.

however, I somehow got my sporting site to get it competing against authority shopping sites ... but linkbuilding was done in that case mainly via outreach and link list and trades

sweetiepee said:

One word "parasites" learn what they are and use them to the fullest extent. Buying and ranking new domains nowadays is a very long term investment so do not expect instant resutls anytime soon if that is what you are doing, be patient, and do not build links to your new sites too fast (speaking from experience). Good luck .

Click to expand...

sadly, I have to agree to that.

I use it for some low volume but high converting keywords..
I'd rather get one sale per month cause parasites sits on #5, than be stuck on Page2-WOrld for ever with the domain ..