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Trigger Words

Discussion in 'Copywriting & Sales Persuasion' started by thedorf, Jun 24, 2013.

  1. thedorf

    thedorf Senior Member

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    I am getting really good responses using the trigger words "Lower" and "Increase".

    I.e.: Lower your debt, increase your wealth

    Anyone else having a good time with trigger words? Care to generically share which ones?
     
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  2. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    According to many sources, using the word "because" is considered
    to be one of the most effective words in copywriting.

    Also, using words that end in "ly" are very powerful. Words like "incredibly",
    "simply", "amazingly", "powerfully", etc.

    Also, using actual NUMBERS in your titles works very well. For instance,
    "9 Simple Ways To Get More Traffic", "How To Triple Your Sales In 24 Hours", etc.

    Hope that helps . . . :)

    Cheers! - "Wiz"
     
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  3. srb888

    srb888 Elite Member

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    Amazing!

    Lower your guard, increase your chances! lol

    It's Priceless, Costs Only $1 :)
     
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  4. TheRealRazzy

    TheRealRazzy Jr. VIP Jr. VIP

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    Try not to use the word "cheap" because people may think it's a bad product even though they know it's intention was to mean lower priced than others. I always use the word "affordable".

    Also, if you end your prices with a 7 instead of a 9 or 0 then you will most likely see an increase in sales.
     
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  5. Duffers5000

    Duffers5000 Elite Member

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    Some Wafo experience on pricing there !

    Dead right though never use "cheap" visualise the psychology of words..your words draw a picture in the readers mind....you dont want them thinking "cheap" you want them thinking "great value"}{"Special offer"}{"limited offer" etc
     
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  6. TheRealRazzy

    TheRealRazzy Jr. VIP Jr. VIP

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    Exactly :)
     
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  7. fatboy

    fatboy Elite Member

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    Wouldn't something like "Buy this product or I will kill your family" do anything? :D
     
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  8. steelballs

    steelballs BANNED BANNED

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    You here again...:p

    Why did you not say...

    "Buy this product or I will make you watch Liverpool FC"
     
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  9. TheRealRazzy

    TheRealRazzy Jr. VIP Jr. VIP

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    I think that might work. We would need to do some split testing with that and "I have your family hostage, buy this product and they'll go free" haha :D
     
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  10. thewanderingpen

    thewanderingpen Junior Member

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    If I may add, not rounding off the numbers also help. Ex.: instead of "Earn $12,000 in 3 Weeks", something along the lines of "Earn $11,798.74 In 18 Days" would be more convincing and realistic to the reader.
     
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  11. igniteimages

    igniteimages Regular Member

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    What's the thinking behind figures ending in 7?
     
  12. jjjrmy

    jjjrmy BANNED BANNED

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    A - Absolutely, Achieve, Act, Amazing, Anybody, Astonishing, Automatically
    B - Bargain, Believe, Benefit, Best, Big, Bigger, Biggest, Bonus
    C - Creative, Colorful, Colossal, Competitive, Confidential, Conquer
    D - Dream, Defeat, Delivered, Demand, Desire, Direct, Discount, Dominate
    E - Easy, Easily, Endorsed, Enchanted, Enormous, Excellent, Exciting, Expert, Explained
    F - Famous, Forbidden, Forever, Fortune, Free, Full, Fundamentals
    G - Guarantee, Guaranteed
    H - Health, Healthy, Heart, Helpful, Hidden, Highest, How (How to), Huge
    I - Immediate, Immediately, Improved, Informative, Inspire, Interesting
    J - Join
    K - King
    L - Launching, Lifetime, Like, Limited, Love, Luxury
    M - Magic, Mammoth, Money
    N - New
    O - Obsession, Outstanding
    P - Passionate, Perspective, Pioneering, Popular, Powerful, Practical, Professional, Profitable, Proved
    Q - Quick, Quickly
    R - Rare, Reliable, Revealing, Remarkable, Revolution, Revolutionary, Reward
    S - Safe, Safely, Sale, Save, Scarce, Secret, Secrets, Secure, Sensational, Simple, Sizable, Skilled, Special (Special Offer), Strong, Sturdy, Successful, Suddenly, Super, Superior, Surging, Surprise
    T - Tasty, Temptation, Terrific, Tested, Tremendous, True
    U - Ultimate, Unconditional, Unique, Unlimited, Unparalleled, Urgent, Useful
    V - Valuable, Virgin
    W - Wealth, Weird, Wild, Wonderful
    Y -​ Yes, You, Your
     
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  13. Duffers5000

    Duffers5000 Elite Member

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    The use of non rounded up numbers is also a good strategy to employ when you are giving estimates for work.

    If you tell a client that the job will cost $1500 it sounds like you are pulling numbers out of the air. If you tell them it will come to $1544.25 (for example) it sounds like you pulled out a notepad and calculator and came up with a proper estimate.
     
  14. mrsix

    mrsix Power Member

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    "need" and "now"
     
  15. srb888

    srb888 Elite Member

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    The best HomeRun *words* are used by authentic feedback writers... :) they help trigger more purchases.
     
  16. thedorf

    thedorf Senior Member

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    Where did you get these? Surely there is more to look into behind this.

     
  17. TZ2011

    TZ2011 Senior Member

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    thedorf, it's been around forever, here on bhw at least 3 times shared similar stuff

    Code:
    http://popupdevil.com/resources/223_Dynamite_Headline_Words_and_199_Explosive_Headline_Phrases_-_Robert_Budoch.rar
     
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  18. SpookSEO

    SpookSEO Senior Member

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    Thank you for sharing. Might be useful. Are there any other trigger words aside from these?
     
  19. vmbpromo

    vmbpromo Newbie

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    One way to improve the quality of your content is to improve its readability so your readers can read and understand the words easily. Some of my suggestions is to actually use numbers compared to spelling them out (i.e., 1,000 and one thousand) and to use words that are shorter, easier to understand, and more common. For example, you can use the word hard as substitute to difficult. Make your content easy to scan and skim because we all know that most online readers don't read the whole thing. You can achieve this by using headings and subheadings.
     
  20. pinteresting

    pinteresting Newbie

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    "Instantly", "immediately", "in no time" and similar words have been working good for me.

    Take a good piece of copy and I can almost bet they will have instantly (or something of the same meaning in it) several times.