Tried Bing Ads for the first time, honestly surprised by the results

A

AdStreamMaster

Newbie
Joined
Apr 24, 2026
Messages
11
Reaction score
6
Always ignored Bing Ads and just focused on Google. Finally gave it a shot last month for a local service business with $20 a day budget. CPCs are way cheaper than Google for the same keywords. Getting decent clicks and a few conversions already.
Only problem is the volume is low compared to Google. Some days barely any impressions.
Is this normal for Bing? And is it actually worth running both platforms at the same time or just stick to Google?
Thanks
 
Advertise on BHW
I had similar experience with bings too. Traffic volume is lower than Google, but sometimes conversion quality feels surprisingly better and CPC stays cheaper.
 
For a local business Bing can work really well because CPC is usually lower and competition is less. Low impressions are normal since traffic volume is smaller than Google Running both platforms together is better because you can get extra leads at lower cost
 
Yeah that’s pretty normal with Bing. Lower traffic but usually cheaper clicks and less competition too. I run both for a few local campaigns and Bing still brings solid ROI even with lower volume. Just don’t expect Google-level traffic from it.
 
Yeah that's prettly normal with bing . lower volum than google but sometimes traffic convertss surprisingly well because competition is lower there
 
if you're getting conversions at lower cost. Keep Google as your main driver and let Bing run on the side with low budget. You're already seeing cheap clicks that convert , so don't turn it off. Just expect Bing to match Google's volume. Treat it as a bonus channel
 
AdStreamMaster said:
Always ignored Bing Ads and just focused on Google. Finally gave it a shot last month for a local service business with $20 a day budget. CPCs are way cheaper than Google for the same keywords. Getting decent clicks and a few conversions already.
Only problem is the volume is low compared to Google. Some days barely any impressions.
Is this normal for Bing? And is it actually worth running both platforms at the same time or just stick to Google?
Thanks
Click to expand...
To help optimize your setup, are you currently using Exact, Phrase, or Broad match keywords, and did you use the Google Ads import tool to set up your Bing campaigns.
 
Yeah that’s pretty normal with Bing. Lower volume but sometimes way cheaper conversions depending on niche. I run both together usually. Bing won’t replace Google traffic but it can still bring easy extra leads for cheap.
 
Bing is underrated for local stuff imo. Older audience + less competition keeps CPCs lower.
Just don’t expect Google level volume. Treat it like bonus traffic not main source.
 
Totally normal, Bing volume is always lower but the audience quality and CPCs make it worth running alongside Google, treat it as a bonus channel not a replacement, even 20-30% extra conversions at half the CPC is pure profit especially for local service businesses.
 
Yeah that’s pretty normal with Bing, lower volume but usually cheaper and less competitive traffic. I run both together personally, Bing won’t replace Google but it’s easy extra leads if ROI is positive. For local stuff especially, Bing traffic can convert surprisingly well.
 
AdStreamMaster said:
Always ignored Bing Ads and just focused on Google. Finally gave it a shot last month for a local service business with $20 a day budget. CPCs are way cheaper than Google for the same keywords. Getting decent clicks and a few conversions already.
Only problem is the volume is low compared to Google. Some days barely any impressions.
Is this normal for Bing? And is it actually worth running both platforms at the same time or just stick to Google?
Thanks
Click to expand...
Bing does not have as much visibility as Google, so impression is always less.

In my experience, if we commit the same efforts to Bing as we do to G, it always pays off
 
I've found bing useful as a backup traffic source. even when volume is low, it can be help smooth out lead flow and give you another place to test what works before scaling elsewhere.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top