Treat JV partners as customers

What is the general perception of approaching a potential JV partner just to sell the product? My thinking is that if I can get a JV partner to be interested enough in the product to buy it they are more likely to do a joint venture with you. On the other hand it could be perceived as having false intentions.

What do you think?

I would try to convince him with hard numbers and interest of others. I might invest into sex accessory for lonely women - do you think i'm good customer as male?

Wow. Sex industry in the internet is profitable and can get high traffic. Good idea.