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Travel niche help?

Discussion in 'White Hat SEO' started by Wachi, Dec 11, 2016.

  1. Wachi

    Wachi Newbie

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    So I run a website that offers day tours in Paris, very well ranked in TripAdvisor (top 20 overall in Paris and top 5 in a couple other categories) but I just lost my biggest customer, they changed their strategy. I am at my wits end trying to get more traffic to the site/conversions. I'm fixing the website itself which will be ready next week. I have my target demographic: single travelers in their late 20s/early 30s and couples in their 40s/50s, mainly from California and New York with obivously high disposable income.

    My marketing skills are nil. I've been thinking of affiliate marketing, adwords, facebok but honestly, I do not know where to begin.

    If anyone has any direction or advice on any of this it would be GREATLY appreciated.
     
  2. forinnov

    forinnov Registered Member

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    I used to work with some Travel services...
    All were based on Google's traffic and were optimized for keywords like:
    Top-10 things to do in UAE for US citizens, TOP-1 attraction in Dubai, etc.

    We also wrote a lot of such articles (I guess that you'll find some of ours if you'll search) and posted it in local Outlets (to rank both: the Service and our articles too).
     
  3. ContentWriter

    ContentWriter Jr. VIP Jr. VIP

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    Have you considered getting your website tested? After you've fixed your site, I recommend getting a User Research Platform. It's helpful to get insights from people who are actually using your site and see which area needs more improvement.