So I run a website that offers day tours in Paris, very well ranked in TripAdvisor (top 20 overall in Paris and top 5 in a couple other categories) but I just lost my biggest customer, they changed their strategy. I am at my wits end trying to get more traffic to the site/conversions. I'm fixing the website itself which will be ready next week. I have my target demographic: single travelers in their late 20s/early 30s and couples in their 40s/50s, mainly from California and New York with obivously high disposable income. My marketing skills are nil. I've been thinking of affiliate marketing, adwords, facebok but honestly, I do not know where to begin. If anyone has any direction or advice on any of this it would be GREATLY appreciated.