Travel niche help?

So I do marketing for a vacation rental/property management company in Colorado. I am at my wits end trying to get more traffic to the site/conversions. Believe some issues were with the site itself. Currently hand coding a new one with html5 and angular.js so those issues will be fixed sooner than later. I know facebook marketing is huge for a ton of niche's but I have serious doubts with ours. Mainly due to me not being able to find a good demographic to target correctly (I mean that's the only thing I can think of, the ads were receptive with a high percentage of clicks per impressions).

Anyone familiar with doubleclick? Thinking about trying it out...since google display network through adwords didn't do anything for me.

If anyone has any direction or advice on any of this it would be GREATLY appreciated.

I work in travel - typically it takes 3 or 4 visits to your website before someone buys a holiday/rental. Think about it - do you ever click on a display ad and just buy straight away? This is especially true for a high value product.

That's why it may not seem like your Facebook and display marketing is driving conversions - they come back later and convert.

Are you running remarketing campaigns to bring site visitors back to your website? Or A/B testing your landing pages?

I did not heard about doubleclick.
But I am sure Google adwords will help you if you choose the right keywords.

Most of the rental, property management companies are using adwords for their websites in UK.

I'm also in vacation rentals as well. One at a ski resort and one at a beach. These are my personal properties.

I've had some sucess on facebook by joing groups and posting / replying with quality info and occasionally adding a link to my website. I used an old bot program a few years ago to build a following on my 2 facebook pages.

I'm testing instagram right now to see how effective it is in driving traffic. I'm using followliker to build both accounts. Not sure how effective insta will be but for 68 bucks I've grown one acct to 2.5k followers since 5/1/15. I post a beach pic each day on on the beach acct. I only post 2x a week on the ski account but it has grown to 1.3 followers in non ski season.

Have you tried craigslist? I post several ads a day and do get some good targeted traffic from those posts.

I have never heard of doubleclicks either. I would have never thought about Craigslist as was stated above but that might be a good place to start to get more out there.