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Transfer Old wordpress site to New wp site

Discussion in 'White Hat SEO' started by JB777, Mar 20, 2014.

  1. JB777

    JB777 Newbie

    Sep 12, 2012
    Likes Received:
    My questions all relate to my client's business website.

    Some backstory:

    It's a Mom and Pop biz in a top 100 metro area USA. They've been around over 25 years, have multiple locations in the state, a good reputation in the community, and do a lot of business through their website.

    They have a website which has been up for over 10 years. It's been rebuilt a few times, had some decent onpage SEO and backlinking in the past, but not much the last year, so obviously it needs a major overhaul. Because they have few videos, and almost no social signals, comments, G+, etc.

    I'm actually kinda surprised it ranks as well as it does. I think Google knows they're a legit biz.

    The site's got about a hundred pages, and several hundred blog posts.


    I'm creating a new wordpress site for them (almost finished). I'm hosting it on LiquidWeb. The old site is on a slower cheap shared host.

    I want to take down the old site and replace it with the new site.

    I want to increase web traffic, targeted visitors, etc.

    I want all the individual pages and posts to keep their rankings during the transition.

    Obviously I don't want to screw it up. Should I be concerned about Google indexing both sites during transition? Technically both the new site and old site are both live on the internet now. But, domain is still pointed to old site.


    1. I plan to just repoint the domain to the new liquid web server. What else should I need to do? For example, should I leave the old site on the old server for a while? Or just delete it or cancel the host account?

    2. The old site uses all-in-one seo plugin. But I will probably use Yoast. Should I go ahead and install Yoast on the new site now? And start optimizing the posts now before I repoint the domain? Or should I wait until after I repoint the domain before I optimize the post with Yoast?

    3. Most of the posts are written by an employee. I want to set up the biz owner with a G+ page and show that he is the author of the posts. Should I do this all at once? And before repointing the domain? Or do this dripped over time after the new site is live?

    4. I have new pages and posts I want to add to the new site that were not on the old site. I want to post them as the biz owner with his G+ authorship getting the credit. Should I add these posts to the new site now, before it goes live? Or what until after repointing the domain to add the new posts and pages to the new site? Should I be concerned about Google indexing new posts on the new site which is at htp:/servername ? Will this mess things up when I repoint the domain so now the post url is ww.TheRealBusinessDomain.cccm/real-keyword ?

    Appreciate some advice.
  2. JB777

    JB777 Newbie

    Sep 12, 2012
    Likes Received:
  3. pixeltech

    pixeltech Newbie

    Mar 22, 2014
    Likes Received:
    Web Application and General Software Dev
    Florida, USA
    No, you don't have to worry about Google indexing both sites at the same time.

    Google only indexes what your domain is currently pointing to at that moment.

    (1) Yes, it is most likely just as simple as pointing the domain to the new server. No, you probably won't have to do anything else.

    (2) Sooner the better with optimization.

    (3) Dripping is unnecessary. Making things "accurate" by attributing credit to the employee for the posts can't be a bad thing, whether done over time or all at once, doesn't really matter.

    (4) You worry too much about whether or not to do things "all at once" or "drip over time". This is not e-mail, you are overthinking nuances of your deployment timeline which don't really make any difference at all in this situation.
  4. Andrew Scherer

    Andrew Scherer Senior Member

    Oct 10, 2009
    Likes Received:
    Mazatlan, Mexico
    I'm surprised that you're surprised... Local sites just don't have hundreds of pages of content, they must be crushing it lol.

    First off, if you don't want to fuck up your shit you need to make sure the architecture is consistent from the old site to the new. And also make sure you 301 your old pages to your new ones. (EDIT: Sorry this isn't correct, for some reason I thought you were changing domains)

    To your questions.

    1. As long as you have a good backup the old host isn't needed.
    2. Yes, and look up the All-In-One migration to Yoast that makes this easy. https://yoast.com/all-in-one-seo-pack-migration/
    3. You can change the author of the posts, it's not a big deal. In fact when you import the posts you can change the author at this time IIRC.
    4. If you have new content I would drip it out after the move is done. Old content that's already been accounted for needs to get back up ASAP and all at once.
    Last edited: Mar 22, 2014