1. Get your main keywords and key phrases in the H1, H2, and URL slug.
2. Stop chasing vanity metrics. Traffic is great, but conversion is what matters.
3. Internal linking can turn your "almost there" pages into top performers.
4. Regularly audit your site for broken links. It's an easy SEO win.
5. Google Search Console is your best friend - use it to re-optimize pages in positions 3-7.
6. 90% of your back links should come from relevant, high-authority sites.
7. Speed kills - or rather, the lack of it. Get your load time under 2 seconds.
8. Consistent content updates will keep your pages ranking higher for longer.
9. Use NLP tools like Surfer SEO to refine your content for better rankings.
10. Optimize product descriptions for search intent - make them clear and compelling.
11. Create content silos around your best-performing products and categories.
12. Never sacrifice user experience for more keywords.
13. Track rankings weekly. SEO is a marathon, not a sprint.
14. Focus on building topical authority - Google loves depth, not just breadth.
15. Use tools like Screaming Frog to catch indexing and technical errors early.
16. Your homepage isn't the most important page - optimize your collection and product pages.
17. Don’t expect SEO magic overnight. Consistent effort compounds.
18. Always prioritize mobile-first SEO - most eCommerce traffic is mobile now.
19. If you’re not seeing results, re-optimize your under performing pages before moving on.
20. Believe in your SEO process and commit to it for 6+ months to see real change.
21. No tool or hack replaces solid, fundamental SEO work.
22. Don't wait for the "perfect" strategy. Start now, iterate, and improve.