Hello BHW, I work for a website which is very popular. Back in 2014-15, website daily traffic was 200k. Now, it has slipped down to 150k and sometime even 120k. Google Analytics used to show Real Time Right Now Users of 1600-2000. Now it shows in 1000-1400. Website is very popular (No doubt in it. Even org, gov, edu sites refer to mine), however its Alexa Rank seems going higher (FYI its 2.7k) My competitors are improving their site (Going low on Alexa Rank). What might be the issue if I had that much traffic back then and diminishing now? PS : No Black Hat techniques were used or will be used. Site is purely white hat.