Traffic arbitrage

profitable if you track hard. we built a 3p affiliate team for native arb on a leadgen offer - moved from -5% to +22% ROI in 6 wks. start small, monitor CPC, CVR, EPC.
 
I buy traffic from google ads to my money site, but CPM is very low. For example, it is $0,20 for a keyword like 'persona injury attorney" or "car accident lawyer". Btw, my site is 6 months old. Is this normal? I need advice from those who have been doing arbitrage, thanks in advance.
 
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