Traffic arbitrage not going well :(

@se900se I have done a lot of A/B testing as I very much enjoy it :) I will try some more.

That screenshot was of only a small testing period. Those DSP's offer horrible fill rates.

Yes, I always try to see which ad set gives me the most active user and then dupe it or make a similar one like it.

I am using GA and also using Ezoic. What would you recommend?
 
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wrasse123 said:
I am sending traffic to a site through Facebook. I am getting $0.09 per website click for my campaign, and each user is going through 7-8 pages per session, but I am still losing money or just breaking even.

I am using Adsense, native ads and display ads to monetize the impressions.

Any guidance would be appreciated.

Also, if any gurus are available to chat on Skype related to the topic please PM me.
Click to expand...
When you dealing with Traffic arbitrage you usually need a lot of testing. Try different niches and different ways of targeting. Also, you are not allowed to ask for Skype contact here. Mentoring is not allowed on BHW.
 
wrasse123 said:
@se900se I have done a lot of A/B testing as I very much enjoy it :) I will try some more.

That screenshot was of only a small testing period. Those DSP's offer horrible fill rates.

Yes, I always try to see which ad set gives me the most active user and then dupe it or make a similar one like it.

I am using GA and also using Ezoic. What would you recommend?
Click to expand...

Horrible fill-rates is fine! :)
The higher the fill-rate, the lower the rates, therefore you (suppose) to have multiple networks in your ad setup like 10 or more.
AdSense will always buy the rest.

Adiply & Oath pay better than AdSense, but fill can be very different too.
Some networks allow to set floor price (Amazon CPM), so there're ways to adjust your earnings.

Ezoic is good, I am not sure if they have a video recording of visits, but that's what you need to study user to ad interaction.
HotJar/SmartLook or other services.

And, very important, to cut the price of the user - make them come back.
If you pay $.09 per visit, then returning visitor can be counted as $0.045 and so on, and make them return, subscribe, signup, send push notifications etc. Not saying that all, but you can make 5% to 30% of your visitors return multiple times.
 
se900se said:
Horrible fill-rates is fine! :)
The higher the fill-rate, the lower the rates, therefore you (suppose) to have multiple networks in your ad setup like 10 or more.
AdSense will always buy the rest.

Adiply & Oath pay better than AdSense, but fill can be very different too.
Some networks allow to set floor price (Amazon CPM), so there're ways to adjust your earnings.

Ezoic is good, I am not sure if they have a video recording of visits, but that's what you need to study user to ad interaction.
HotJar/SmartLook or other services.

And, very important, to cut the price of the user - make them come back.
If you pay $.09 per visit, then returning visitor can be counted as $0.045 and so on, and make them return, subscribe, signup, send push notifications etc. Not saying that all, but you can make 5% to 30% of your visitors return multiple times.
Click to expand...
hi! can you link the oath website please?
 
se900se said:
Depending on how your FB ads setup - check in your GA what users reach the final page of your article and get more of those ads/sources.

If you using GA only - you may want to use additional analytics to track user behavior, helps to adjust ads, positions, type of ads etc.
Click to expand...
@op dont forget retargeting users who click to the last page ;)
 
@se900se I prefer to work with few large netwroks than many small ones.

Do you have any experince with Adiply or Oath? What are the average net CPM like for US traffic?

I am looking in to HotJar right now :)

Yes, using push notifications etc.


@royserpa Good tip!
 
@guntur9090 I don't know which are the highest paying mobile networks. Can you recommend any? I can get cheap mobile clicks for the US around $0.02-0.03, but I still lose money :(
 
It is social media so you should make it viral. Use PPE campaign instead, you will get FREE traffic to your site because of the user engagement. Optimize it to get cheaper ads then retarget for even cheaper ads.

GoodLuck :)
 
@guntur9090 Are you sure there are no other mobile-specific ad networks that pay higher than Adsense? We tried Adsense but could only recover half the ROI using them :(


@DanDD PM sent!


@badboy90 Not working out for us, we are getting better ROI from CTW.
 
royserpa said:
@op dont forget retargeting users who click to the last page ;)
Click to expand...

You can see if a user clicked to the last page or actually opened all pages one-by-one before reaching the final page.
Users that click on the last page will have 2 pageviews, while those going through a list of pages will have 5+.
In analytics you can see source of those who click on the last page and close it, while keep buying those sources (running those ads) that bring users that go through all the pages.
 
wrasse123 said:
@se900se I prefer to work with few large netwroks than many small ones.

Do you have any experince with Adiply or Oath? What are the average net CPM like for US traffic?

I am looking in to HotJar right now :)

Yes, using push notifications etc.
Click to expand...

The quantity of ad networks depends on how well they perform, their rates, and fill. It's not a rule to have a certain amount of networks.
I work with the network that pays over $10 CPM on average (I have units for $15 and $18 CPM), however, fill is about 40%-50%, I have other networks that have not as high CPM, lower, but still high (comparison to AdSense and other similar shit networks) again, fill is not 100%, but it worth it, + networks where I set floor CPM. So in the end, you have 10-12 ad networks that bring you more profit than a few big networks. It all depends from site to site, but in most cases, more networks bring higher revenue if you have a big volume of traffic. I have some networks that buy CA traffic only and pay higher than other networks for it.
 
I am guessing the high CPM networks only accept high quality publisher so most of the click bait arbitrage sites are out of equation.

Another issue, Facebook is rechecking the landing page on budget increase now. Did anyone experience this? Any solutions?
 
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