Tracking Template

https://www.hp.com/au-en/search.html?gad_source=1&gad_source=1#qt=Buy%20call%800-123-6654%20for%20HP%20Printer%20Help%20now%20!


Hi guys, need a bit of help here. how are they pushing the qt= .... in the ad link parameter. they are surely using tracking template. but dont know how?
any help will be appiciated

They'd probably pass data through Final URL parameters.

This is according to GPT:

It looks like HP is using a query string parameter (qt=) in their URL to dynamically insert search terms or tracking information. This is likely done through a tracking template in their ad setup.

How They Might Be Doing It:​

1. Google Ads Tracking Template
   
   • In Google Ads, they might have set up a tracking template at the campaign or account level.
   • Example:
     ruby
     CopyEdit
     <span>{lpurl}<span>?q</span>t={keyword}<br></span>
   • {lpurl} is the landing page URL, and {keyword} dynamically inserts the search term the user typed in.
2. Custom URL Parameters
   
   • If they're using UTM parameters or custom trackingin their ad platform, they could append a structured parameter like:
     arduino
     CopyEdit
     <span>https:<span>//www.hp.com/au-en/search.html?qt={search_term}</span><br></span>
   • This could be auto-filled based on what users are searching for.

How You Can Do It​

• Check if your ad platform (Google Ads, Microsoft Ads, etc.) allows dynamic parameters in tracking templates.
• Use a URL structure like:
  ruby
  CopyEdit
  <span>{lpurl}<span>?c</span>ustom_param={keyword}<br></span>
• Verify it’s working by testing the ad with different search terms and checking the URL that loads.

thomas3009h said:

https://www.hp.com/au-en/search.htm...123-6654%20for%20HP%20Printer%20Help%20now%20!


Hi guys, need a bit of help here. how are they pushing the qt= .... in the ad link parameter. they are surely using tracking template. but dont know how?
any help will be appiciated

Click to expand...

To use the qt=... parameter in an ad link, you're probably talking about ad performance tracking or traffic origin.
You can use Google Analytics to create tracking links for your campaigns. Use Campaign URL Builder to add parameters like utm_source, utm_medium, utm_campaign, etc.
Once a user clicks on the link, you can track performance in Google Analytics.
Using tracking parameters like qt=... can help you better understand your traffic sources and ad performance. Make sure you have your tracking tools configured correctly and review your data regularly to improve your campaigns. If you need more specific help, let me know!