1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Tracking multiple standard events for ad sets/ campaigns?

Discussion in 'Facebook' started by sh0ck3rz, Sep 25, 2016.

  1. sh0ck3rz

    sh0ck3rz Newbie

    Joined:
    Jan 10, 2016
    Messages:
    3
    Likes Received:
    0
    Hey BHW gang,

    I have a sales funnel with two steps for our digital service (trial and paid).

    I would like to setup a Facebook Ad campaign so that we can attribute completed registrations AND completed payments to our campaign.

    Otherwise, would there be a drawback to running campaigns that only track completed payments? We have a 7 day trial period, and the only way of gaining access to our platform is by becoming a free trial user. Once you're a free trial user, you can proceed to pay within 7 days. To my understanding, Facebook won't attribute this payment conversion if they came from the ad, signed up for a free trial, then returned to the dashboard 3 days later to become a paid user. Or am I wrong?

    Logically, it seems that only tracking completed registrations is the easiest approach. But ultimately, the campaign objective is to get paying customers. This is why we would like to be able to attribute the amount of paid users directly to our Facebook campaign.

    Really would like assistance, please help !
     
  2. sh0ck3rz

    sh0ck3rz Newbie

    Joined:
    Jan 10, 2016
    Messages:
    3
    Likes Received:
    0
    Okay, lemme incentivize this a little bit... $20 to the first person with the correct answer. $40 for the right solution :-0