So, I pulled the typical noob move here and took forever to finish(400+ pages) the materials and actually get started. I apologize for the delay. Here is my review:
The $50 bucks gets you two things. One is a document written by toyo that goes over what you will need to email 10k a day, 100k/day and even 1million/day. He tells you about hosting, IP rotation, what software to use for what you want to do. He goes into the costs of servers for mailing a ton, and what you will need and not need depending on your goals. As a noob, it was slightly over my head but he made himself available to answer my questions which is awesome.
The second document the $50 gets you is about 400 pages long, written for a business. It covers these topics in detail:
Lesson 1 - Making Opt-in Email Marketing Work for Your Business
Lesson 2 - Knowing the Difference Between Opt-in Email and Spam
Lesson 3 - Proven Strategies for Growing Your Opt-in List
Lesson 4 - Collecting and Managing Email Addresses
Lesson 5 - Preparing Your Opt-in List for a Mailout
Lesson 6 - Establishing a Successful Newsletter
Lesson 7 - Writing Magnetic Email Promotions
Lesson 8 - Formatting Your Email Promotions
Lessson 9 - Writing Subject Lines that Get Your Email Opened
Lesson 10 - The Best Time to Mail for Maximum Profits
Lesson 11 - Avoiding Mailout Disasters with the "Pre-Send" Checklist
Lesson 12 - Testing, Tracking, and Measuring Your Promotion Results
Lesson 13 - Advanced Email Marketing Strategie
Bonus 1 - How to Identify Yourself to Yahoo, AOL, and Hotmail — so they'll Happily
Deliver EVERY Email You Send!
Bonus 2 - The Ultimate Automated Follow-up System
Bonus 3 - Killer Subject Lines and Email Templates
Bonus 4 - Jump on the Mobile Bandwagon... and Reach a Market of Over 2 Billion
Consumers!
Bonus 5 - The HOT New Strategy that can Convert 40% to 50% of Your Visitors Into
Subscribers!
Bonus 6 - Double — or Even Triple! — the Reach of Your Marketing with Blogs, RSS,
and Direct-to-Desktop Technology
Now this wasn't exactly what I was looking for. But it was GREAT information. After reading the info I feel like I could start an email marketing consulting company for small businesses. If you broke this stuff down and put it into a power point you could host seminars and charge 100 bucks a seat, spend 6 hours reading through it, and idiot business owners would think you are a genius. Every topic was fully explained with examples and case studies. At the end of every section there was nothing I didn't understand or how a question about.
So in conclusion, the $50 was worth it. I learned a lot about how to email. It wasn't what I thought it would be, a step by step guideline to start, but well worth the money and full of useful information.