I just think it's a great twist on the SMS billing .. bundle with software apps .. easy way to get recurring income without the user having to pull out their credit card.
if it was done right, it might be pretty cool. but theres just too much regulation that comes with it..
but, imagine bundling an episode of, say, lost (2 million downloads a week apparently) with a custom codec that demanded a passcode like that....
doesnt really matter what your conversion is on 2 million downloads..thats a massive amount of change
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