Top LinkedIn Strategy for 2021

Kamran Khan11

Kamran Khan11

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Top LinkedIn Strategy for 2021

Hello Fellow BHW members :)

I've been in the marketing industry for quite some time. If there is anything important in sales and marketing it is lead generation. No leads means no business for your Company.

I will share with you what I think is the most effective and white have technique to sell in social media.

Funnel your leads

When we talk about not selling on LinkedIn means no ‘direct selling’. You can funnel your leads through blogs and marketing content .

In the last month, I booked 15 calls with CEOs by spending no more than 15 minutes a day.

How does it work?

It is not complicated:

  1. Write the titles of about 30 to 60 articles that you think are attractive for your target market (it takes about 45 minutes)


  1. Hire a good copywriter for $1 to $2 / 100 words, and ask him/her to write these 30 - 60 articles with no more than 250 words each one ( so you will spend no more than article $2.5 to $5 per article ).


  1. Publish one article every day.


  1. Use LinkedIn's feature “Who’s viewed your post” and send a connection request to all of them.
More information about such LinkedIn’s feature:

https://www.linkedin.com/pulse/take-advantage-whos-viewed-your-posts-linkedin-bob-woods
Conclusion

With this i've shared the best LinkedIn lead generation strategy that you can use from today itself.

Now I would like you guys to post in this thread sharing your experience using different strategies for lead generation in LinkedIn, Facebook or any other social media.



I want to get all of us helping each other!
 
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Thank you so much.

It was all good until I reached " Use LinkedIn's feature “Who’s viewed your post” and send a connection request to all of them. "
Mind explain please
 
ampadle93 said:
Thank you so much.

It was all good until I reached " Use LinkedIn's feature “Who’s viewed your post” and send a connection request to all of them. "
Mind explain please
Click to expand...
Its a feature by LinkedIn which notifies you ppl who visited your profile...Since in b2b marketing visiting someones profile means they are interested in your services,so next what you should do is send them friend or connection req and offer service's to get a potential client..
Hope this answers ur query
 
Thanks for sharing mate. This is good! Did you use your (real) personal profile to publish articles on Linkedin?
 
I wish I could hire writers for my topics, it would save me so so much time, but have never found someone who puts out decent content in my highly specialized niche.

man’s this is a weak “lead generation”, because after connection request, they are still a cold lead.
And if you share a bunch of content with external links, LinkedIn starts showing your posts to fewer people, hurting your reach.
 
Thanks for your valuable sharing. Good idea dude.
 
The best quote I read about LinkedIn marketing strategies was this -

"Build relationships, not leads".

If you want to gain serious clients then I believe that is solid advice - build relationships one small step at a time rather than trying to go in for the hard sell and direct lead generation.

Anyone trying to sell to me via LinkedIn just puts my back up straight away, as soon as I read the first few words of the pitch I just tune out. Whereas someone who just wants to connect and build a relationship, I am far more likely to consider working with you in the future.

The reasons behind this are simple - I am definitely someone who is interested in outsourcing work, so I am a good target, but how can I trust someone who I have never met before, or don't know anything about? Especially if it seems like their primary goal is just to make a sale? On the contrary, if I come across a provider who is not desperate to sell to me and over time I can see the quality of the work they are providing and that they are a legitimate company, then I am far more likely to work with them.

Just my thoughts from the perspective of a client or prospect.
 
davids355 said:
The best quote I read about LinkedIn marketing strategies was this -

"Build relationships, not leads".

If you want to gain serious clients then I believe that is solid advice - build relationships one small step at a time rather than trying to go in for the hard sell and direct lead generation.

Anyone trying to sell to me via LinkedIn just puts my back up straight away, as soon as I read the first few words of the pitch I just tune out. Whereas someone who just wants to connect and build a relationship, I am far more likely to consider working with you in the future.

The reasons behind this are simple - I am definitely someone who is interested in outsourcing work, so I am a good target, but how can I trust someone who I have never met before, or don't know anything about? Especially if it seems like their primary goal is just to make a sale? On the contrary, if I come across a provider who is not desperate to sell to me and over time I can see the quality of the work they are providing and that they are a legitimate company, then I am far more likely to work with them.

Just my thoughts from the perspective of a client or prospect.
Click to expand...
Stories is working like a charm for people on LinkedIn is what I have noticed
 
davids355 said:
Anyone trying to sell to me via LinkedIn just puts my back up straight away, as soon as I read the first few words of the pitch I just tune out. Whereas someone who just wants to connect and build a relationship, I am far more likely to consider working with you in the future.
Click to expand...
My day job has me constantly looking for $500,000-$1million dollar contracts for various services.
If a company slams me with sales pitches after or as connecting, I’m ignoring them.
I had a sales guy connect, interacted with my posts, ask me for advice to help one of his clients, offered to send me samples of a product I was talking about in a post...3yrs later, he has a 1/2 million dollar contract with my company, and 2 other 1/2million + contracts with companies I have connected him too... I have tripled his sales portfolio, and suggest him all the time as a solution to others in conversation.
 
This is a really nice method I didn't use previously. Where do you find a good copywriter for this? It is more blog-like content right?
 
truly very useful information, most will use it and hopefully the result will be amazing.
 
You could improve this by

  • Doing a video of yourself reading the text
  • Adding a resource, like a google sheet for an action plan or an ebook
  • Shoutout to some random contact, people love that shit, they think you will shoutout them next and talk to you to do it. <-- Only works if you have a following already
 
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