Interesting, I've tried throwing a bunch of social signals to my sites and they have helped a lot. I'm going to try and give one of my sites nothing but +1s and see how well it does on that alone.
Personally, I have never seen rank increases from google+. In fact, I ordered a package here that included signals from google plus just a week ago (50 g+, twitter, fb like) because I've been hearing so much hype about it ranking sites, and guess what? My site tanked. It's not even in the top 200 anymore. This service claimed to provide high quality signals that will stick and it's been pretty popular here. I won't mention any names though. Maybe it's just not working for me
Anyways, I'm going to stick to my regular link building because it works. And it doesn't involve a single social signal. Perhaps in the future I will use it but so far I've seen nothing to suggest that I need it. (The reason I waited so long to try it again was because I had bad experience in the past with social signals tanking sites, even my personal blog which had virtually no SEO done to it.)
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