I use AdMaven on a blog about retro video games that I have and the results are quite good. Some specific formats like push notifications or popunders have very good payout rates.
For a gaming website, you can start with Google AdSense for stability, then test Ezoic for better RPM once you have decent traffic. If your traffic is mostly Tier-2/Tier-3 countries, PropellerAds or Adsterra can also perform well. It depends a lot on your audience and traffic volume.
many publishers start with Google AdSense, but or did you check out Ezoic, NitroPay, AdThrive/Raptive, and Media.et are also popular depending on your traffic level.
tbh, for a gaming site video ads tend to beat banners if your traffic is mobile. I ran AdMaven on a retro gaming blog and it paid okay, but RPM swings a lot by country. Start with AdSense for stability, then test Ezoic or Valueimpression to compare. And yeah, don’t drown the user with popups—UX matters for keeping those RPMs up.
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