Hi,
I am a bit confused. When I get clients, my typical bid is $10,000 to $15,000 for a full year. How come I see so many posts that XXX tool is too expensive? The margins are insane in this industry..
As for tools I use, I use:
MS
Google Keyword
SEOBook
Advanced Web Ranking
My take is that SEO is about content, content, content. Get yourself some writers with good skills mixing both readability and keyword stuffing.