More or less, most of you here in the offline marketing section have read 7878's lettermethod, reaching out to local businesses with a bunch of negative reviews. I too, took action and landed a few clients successfully. I must admit the first few call backs were a little challenging because I wasn't prepare what they were going to ask. But eventually, after answering the same questions over and over again, I got the hang of it, and was able to answer them naturally. So after you mail out those letters, start preparing to answer the following questions: How did you find them? Most clients I received a call back from weren't too tech savvy. They were often confused what's going on, where I found them and if those reviews are legit. Then they would go thru the whole process explaining the situation to me and claiming that customers accused them. So it's your job to walk them through the process and explain why this happened, what are online reviews and why they were written. What do you do for us? Here is your chance to pitch in and let them know how great you are, and what you can do for them. Show them exactly why they are losing sales and will continue losing sales if this goes on. Show them exactly what and how their competitors are doing, and they arent. How are you going to help remove my negative reviews? Probably the #1 most asked question. I would say 99.9% of the time. No matter how desperate you are, do not guarantee any negative reviews removal. Kindly explain the concept of 'bumping them down' instead and make them understand. How much do you charge? This is often a tricky question. It really depends on a lot of factors such as location, industry, company size and how bad their reputation are. I would recommend tier pricing so it gives them options - just like what other users recommended on other threads. How long will it take? This is another tricky question. It really depends on how much traffic or customers their business gets per day. I try to set them on a 6-months contract and explain the benefits that even if their 'ratings' get bump back up before that, it's wise to be proactive and keep collecting as many reviews as you can. This will allow them to be ahead of competitions. Hope it helps guys. Let me know if you have any questions.