Top 5 Black Hat SEO Techniques

1. Hidden Content

Top of our list of black hat SEO techniques is hidden content. Hidden content comes in many guises but the basic principle is that within the code for the site there will be content stuffed with keywords, this content will not be visible to the end user of the site.

One way of doing this is by using comment tags.

Comment tags look like this;

<!– Comment Tag –>

The real purpose of comment tags is for developers to add in useful reminders within their code explaining what that piece of code does.

Here’s an example of the comment tag being used correctly,

<!– Start of the Main Content –>

Here’s an example of a comment tag being used incorrectly in a bid to promote a hypothetical page targeting search engine optimization,

<!—Search engine optimization, SEO, professional search engine optimization company, spamming search engines –->

Another popular way of hiding content is the use of the <noscript> tag. The <noscript> tag should be used to inform a user that a script is being used but their browser either doesn’t support the script

the language used or they have that function turned off.

Here’s an example of the <noscript> tag being used correctly,

&ltscript type=”text/javascript”>

<!– document.write(“Hello World!”) //–>

</script><br />

<noscript>Your browser does not support JavaScript!</noscript>

Here’s an example of the <noscript> tag being used as a black hat SEO technique again in a bid to promote a hypothetical page but this time targeting car hire,

<noscript>

Imaginary Car Hire Firm do Car Hire which is very affordable so if you want to hire a car call our car hire firm because we are the best car hire firm in the world

</noscript>

Other HMTL tags misused in similar ways include the <noframes> tag and hidden inputs in forms.

Content can also be hidden from the end user by using CSS, excessively small text and colored text on the same colored background.

All of these techniques are frowned upon by search engines and if detected can mean your website will be penalized or even banned. To the untrained eye, it can be very difficult to spot the use of some of these techniques which are why we offer a free website MOT test at PushON.

2. Meta Keyword Stuffing

There are two Meta tags that are generally used to inform search engines of the content on the page. They reside between the <head> tag of a page and when used incorrectly they can alert a search engine that a site is using spam techniques in an attempt to improve its ranking.

Meta Description

The meta description should be used to describe the content of your page honestly and concisely and be 1 or 2 sentences, 3 at most.

Here’s an example of the meta description being used in the correct manner,

<meta name=”description” content=” optimisedPushON are an Online Marketing agency providing a full range of digital marketing services throughout Greater Manchester and the North West UK. If you need Search Engine marketing (SEM), Search Engine Optimisation (SEO) or Pay per Click (PPC), we can help you. Contact us now.” />

Here’s an example of the meta description tag being used incorrectly for a page promoting a restaurant called “MadeUp”,

<meta name=”description” content=”MadeUp restaurant website is the best MadeUp restaurant website, our restaurant is better than any restaurant,great restaurant,best food restaurant,visit our restaurant” />

3. Meta Keywords

Meta Keywords should be a short list of words that inform of the main focus of the page. Meta keywords have been so misused in the past that there are few if any search engines that take any heed of them.

Here’s an example of the meta keywords being used in the correct manner,

<meta name=”Keywords” content=”Online marketing, digital marketing, search marketing, search engine marketing, e-mail marketing, SEO” />

Here’s an example of the meta keywords tag being used incorrectly for a page promoting a restaurant called “MadeUp”,

<meta name=”keywords” content=”Restaurant,restaurants,food,feed,take away food,fast food,junk food,eat,eating out,dinner,dining,meal,eating,MadeUp,steak and chips,chicken and chips,pie and chips,pudding,desert,big restaurant,small restaurant,best restaurant,great restaurant, exclusive restaurant,cocktails,wine,drink,pizza,sandwhiches”>

4. Doorway or Gateway Pages

Doorway or Gateway pages are pages designed for search engines and not for the end user. They are basically fake pages that are stuffed with content anoptimized for 1 or 2 keywords that link to a target or landing page. The end user never sees these pages because they are automatically redirected to the target page.

Off-the-shelf SEO software often encourages the use of gateway pages as do SEO firms that don’t know what they’re talking about. Search engine spiders are being enhanced continually to detect these pages and will get ignored or worse still, flag your site up as being spam and ban you all together.

5. Link Farming

In the real world if you were to build your house in a bad neighbour hood then your house would be affected by its surroundings. The same is true of the virtual world. Link farms or free for all (FFA) pages have no other purposes than to list links of unrelated websites. They won’t provide you with any traffic and you run the risk of having your site banned for participating. Don’t participate in link farming

2010 article copied and pasted.

http://www.pushon.co.uk/blog/top-5-white-hat-and-black-hat-search-optimisation-techniques/

loooooool, just delete the thread @BassTrackerBoats

Please try to give credit someone work .its ok if you want to share someone post but at least gave them credit .

BassTrackerBoats said:

2010 article copied and pasted.

http://www.pushon.co.uk/blog/top-5-white-hat-and-black-hat-search-optimisation-techniques/

Click to expand...

Burned!

I kinda remember the OP from the past few days asking basic SEO questions? Or maybe i'm being blond!

OP

What possess people to do this?

You call yourself an SEO expert yet ask the most basic of questions.

People can see your posts the day before asking these questions, then you start a thread about the top 5 seo methods.

I'll ask you now, are you going to post about how effective PR is, next ?

It's fun when you start reading some posts and it is more fun when you read more.
Keep reading and you have fun forever!

MisterF said:

View attachment 90272

OP

What possess people to do this?

You call yourself an SEO expert yet ask the most basic of questions.

People can see your posts the day before asking these questions, then you start a thread about the top 5 seo methods.

I'll ask you now, are you going to post about how effective PR is, next ?

Click to expand...

Thats star wars right?!?!?!
just kiddin

This is what happens some future BHW Marketplace seller creates a "keyword" rich username and hires someone to inflate the post count.

BHW account farming right there!

Haha seriously, what year is this

SpoonFeeder said:

This is what happens some future BHW Marketplace seller creates a "keyword" rich username and hires someone to inflate the post count.

BHW account farming right there!

Click to expand...

You think this guy would ever have services that would pass moderation?

MisterF said:

You think this guy would ever have services that would pass moderation?

Click to expand...

Not "this guy", the guy that hired "this guy"

MisterF said:

You think this guy would ever have services that would pass moderation?

Click to expand...

Wouldn't surprise me one bit.

MisterF said:

You think this guy would ever have services that would pass moderation?

Click to expand...

The probability is 0% but then the account might be owned by someone else and they may have hired OP to inflate the post count.

his advice is KEYWORD STUFFING?

Yeah....right out the gate you can instantly tell this is BS.

CosmicScott said:

his advice is KEYWORD STUFFING?

Yeah....right out the gate you can instantly tell this is BS.

Click to expand...

What makes you to find this year old thread to comment ?
Have you Noticed ? OP is Banned.

Now I Tell onething, BS