Top 3 black hat actions to avoid

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#1 Fake click bait

Clickbait is another method which misleads Internet users. Suppose you saw an interesting headline about Donald Trump. Then, when you clicked it, you arrived at an article all about chewing gum.

Perhaps, you read the article for a while. You were waiting for Trump to appear, but the President of the United States was not even in the article! The article was clickbait.

This usually makes a reader frustrated, and they leave the site as soon as possible, never to return.

Fake news is a sure fire way to draw the ire of Google, Facebook, YouTube, or any of the major players.

#2 Comment Spamming

Blogs, videos, and more leave content open to comments from the general public all across the web.

Comments often have useful and engaging content, so search engines must check them. This entices sneaky SEO practitioners to put advertisements or keywords in comments.

Website owners must remain proactive with watching and securing comment areas. If not, comment sections will fill up with advertisements for many unrelated products. Some comments from spammers make little sense. Others link to random products which have nothing to do with the site.

If you have an unnatural amount of spammy links from comments, you risk being penalized. Spend your time building links that are high quality

#3 Social Media Network Spam

Much like comment spam, social networking spam is a black hat technique.

When you decide to use social networks to advertise, it is essential to avoid spamming. The best advertisements use proper channels for the ads. Great ads do not intrude where ads should not be.

Spamming is placing your advertisement over and over. Spamming tends to annoy readers. This does not typically attract them to your website or product.
 
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