According to my experience, both are decent for a video marketing tool.
TubeBuddy pros :
Helps you master YouTube SEO
Allows you to "draft" views from other channels
Free for the basic features
YouTube Certified
Easy to use
vidIQ pros :
vidIQ is a handy tool to find low difficulty keywords on YouTube
feature to find trending videos on other channels related to my channel category
helps to get content ideas and make viral videos
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