Tools for full competitor marketing analysis?

croixstar

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Hey gang,

Not sure if this is the right place for this question, but I was wondering if you know of any tools or strategies to completely map out a competitors digital marketing strategy including:

  • What keywords they are targeting via organic SEO
  • What Google Ads they are running now and which ones they've run previously and given up on
  • If they're running any Search Network ads and where
  • If they're running Facebook, LinkedIn, Insta, TikTok ads and samples of their ads
  • What landing pages are being used and their funnel strategies

I know that's a lot of info to gather but I'd like to do a full audit on one of my competitors to reverse engineer their strategy.

Many thanks
 
I'm pretty sure that the SEO part can be done with tools like Semrush and Ahrefs.
For PPC I think SpyFu is one of the better tools, but there are probably other tools, as well...
For social media I don't know... maybe BuzzSumo might have something you need, but I'm not sure...
 
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