The domain is 2 yr ++ old. 480 pages. It reached a peak of 1,800 + vistors a day in May 2012. But, it was a crappy looking website built on an ancient template. Now, after it had been totally re-done, it is compelling, nice and fully functional. It has AdSense, Google Translate incorporated but now it has 40 visitors a day? The only issue I'm aware of is the "duplicate" content (old pages had *.html and the new pages lost html) Google WebMaster Tools indexed as such. I excluded (via robots.txt file) all *.html pages but GWT does not reflect it yet. Kind of strange, isn't it, to lose over 95% of traffic?