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Too Many Display Network Clicks Adwords - Strange Behavior

Discussion in 'Adwords' started by dr.pepper, Aug 29, 2013.

  1. dr.pepper

    dr.pepper Regular Member

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    Hi guys,
    I am running my first real campaign.
    Last week i ran a campaign with 4 keywords and a £50 per day budget.
    This week i am running the same campaign with 10 keywords and a £80 per day budget.

    Last week i got on average about 116 clicks on the "search" total. And 95 clicks on the "display network" total.

    This week i have got, so far, 32 clicks "search" total and 348 clicks on the "display network" total.

    Why is there a massive shift in clicks when all i have done is change the budget and added keywords?


    I have temporarily changed my campaign to "search only" until i can get an answer to this.

    Any ideas?
    Below is a screen shot of comparison:
    lastweek.jpg
    thisweek.jpg
     
  2. dr.pepper

    dr.pepper Regular Member

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    Anyone?
     
  3. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Is your quality score affected?

    Are you running search and display in the same campaign or running different campaign for search and display network?
     
  4. dr.pepper

    dr.pepper Regular Member

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    I dont think so mate.

    Its running on exactly the same campaign, just added some new keywords, ads and boosted the daily budget!
     
  5. maxine

    maxine Registered Member

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    Never run search and display together within the same campaign.
     
  6. xtrecool

    xtrecool Newbie

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    Well it's a bidding system right? It's not always consistent. Same thing happened to me bunch of times.