Traffic Travis says it's pretty easy. The top site has 6 BL to the page. You have a related domain already. I would have made content, done a Bookmark submit, done a AMR submit, and be sitting here waiting to rank front page for it. Sure $0.58 isn't huge, but that only really matters if you are monetizing with Adsense. If there is a related affiliate product you could make good cash from this keyword. Whats the worst that could happen...you might only rank 3rd after a week or so? Search competition numbers don't mean shit, if the pages ranking on the front page are not strong and unoptimized. They are your competition. Not the 13 million pages that might happen to also mention the keyword somewhere on the page, but not even know the keyword is worth going for.