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To Deeplink or not?

Discussion in 'White Hat SEO' started by liquidx, Aug 12, 2010.

  1. liquidx

    liquidx Power Member

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    Anyways, I'm trying to increase my SERP....whose not right? I have been using some deep linking previously but have been lazy and just use the straight up BLAHBLAH.COM which is better? I have seen some of my deeplinks, and the front page has the anchor text in it's meta. On google most of my pages show the BLAHBlah.COM more often than the BLAHBLAH.Com/BLAHBLAH so I just want to get someone else's opinion on this
     
  2. volund

    volund Senior Member

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    While it depends somewhat on how the site is setup I generally point most of my links to whatever page is optimized for the keyword I am targeting.


    Most of my sites are built around multiple related keywords so I go 80/20 with 80% of the links going towards the optimized page and 20% going to the main page. This gives each optimized page a very targeted attack and gives the main page a nice collection of related keywords. Doing it this way allows me to get a pretty good percentage of double indented listing in Google whiich I like to see. Nothing better than being #1 and #2 for a keyword.

    Sometimes the optimized page is the first one and sometimes the main page is. It really depends on how related and similar your keywords are.
     
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  3. mate73

    mate73 Junior Member

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    1) Begin building a good foundation by linking back to the main page.

    2) When you rank better than most non-optimized sites you can begin building links to your pages. There are usually lower competition here depending on what kind of site you've got. So by targeting your work effort on these pages you will attract more customers in the beginning.

    3) When you have a number 1 spot on your most important pages you can try to place your site first on the more competitive words, which you will be using your main site for.

    Example:
    We build an e-commerce site selling 6 different digital cameras. The first few weeks I would build backlinks to the main site targeting terms such as "buy digital camera" and "digital camera". When I outrank most of the non optimized sites I start building links directly to my product pages such as "Nikon D60". When I rank number 1 with my 3-4 top sellers I would start building links to "Nikon cameras", which is the category. After this a few months has passed and I have gain trust so then I will start building backlinks to the main site and try to target more competitive keywords such as "digital camera" and "buy digital camera online".

    Note! The important thing to remember is that you will target a lot more potential customers (if you compare the effort needed) by ranking number one on the more niched "Buy Nikon D60" than you will with "digital cameras".
     
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  4. liquidx

    liquidx Power Member

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    yeah i have been doing this too.....actually i am not actually ranking the product page but the category page ...ionno if that makes any sense but its a ecommerce site... I have done rather well on one product page so I guess i need to just keep on chugging away......

    thanks for all the replies
     
  5. the_punisher

    the_punisher Power Member

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    deeplinking is important.. it makes your site look more legit to google.
     
  6. showbizvet

    showbizvet Power Member

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    punisher is spot on (love the movie fyi), the KEY is looking natural and if someone were actually visiting your site and decided to link it to, changes are they'd link to a page that interested them, not necessarily the home page. Spread the love.