Hey guys I have an interesting situation here. I live in a small shitty country. So one day I went to Facebook to place an add for my shitty people from my country. Facebook calculated that the estimated reach of my ad was 100.000 people. Then, I had the possibility to choose CPC or CPM. If I choose CPC, Facebook said that I have to pay minimum $1 for each click. If I choose CPM, then I had to pay $0.31 for my ad to be shown 1000 times. So I used my shitty math skills and calculated that for exactly $31 my ad would be shown 100.000 times. Considering the fact that the estimated reach of my ad was 100.000 people, I choose the CPM option because for only $31 the ad would be shown to almost all of my target audience of 100.000 people. If I choose the CPC option, I would pay much more... I guess. So, my question is: Considering the facts that I wrote, did I do the right decision by choosing CPM instead of CPC??