To combine or not to combine...

My company is a reseller and professional services provider for several software partners.

Would it be better for SEO (and search campaign ads keywords) to update/fix the existing product page to just contain product and sales information, then create a new page for the product's services, or merge product information, sales, and services into a single page? I am worried about SOE/keyword cannibalism and whatnot.

Currently, we have several older product pages that are both product, sales, and services on a single page, but they have crappy SEO all the way around. As POC, I created a few new pages just for services of an existing product page, and the results are great. Now I have to deal with the rest of the product pages and am not sure whether to have a single page for product info/sales/and services or to split them into separate pages.

LoneMoose said:

My company is a reseller and professional services provider for several software partners.

Would it be better for SEO (and search campaign ads keywords) to update/fix the existing product page to just contain product and sales information, then create a new page for the product's services, or merge product information, sales, and services into a single page? I am worried about SOE/keyword cannibalism and whatnot.

Currently, we have several older product pages that are both product, sales, and services on a single page, but they have crappy SEO all the way around. As POC, I created a few new pages just for services of an existing product page, and the results are great. Now I have to deal with the rest of the product pages and am not sure whether to have a single page for product info/sales/and services or to split them into separate pages.

Click to expand...

As of my knowledge and experience the best SEO practice is to create seperate pages because Google values user experience very much and this will help you provide better user experience and will also protect you from keyword cannibalization.

Single Page; Works well if the product and services are tightly linked. It can be a good option for simpler products or if user experience is a priority (think less clicks for the customer). However, it might be harder to optimize for a wider range of keywords.

Separate Pages; Great for targeting a broader range of keywords, especially for complex products or services. This can be particularly helpful if the services you offer are a major selling point. Just ensure clear internal linking between the product and service pages.

Analyze your current pages and service-focused pages you created. See what's working well on those new service pages and how much content overlap there is. Look at competitor product pages. See how they handle product info, sales, and services. Are they using a single page or separate ones? Consider your target audience. How do you think they'd search for your product and services? Based on this analysis, you can decide which approach makes more sense for each product. Don't forget about schema markup. This can help search engines understand your content better, regardless of whether you use a single page or separate ones. The best approach depends on your specific products and services. A/B testing could also be an option to see which format performs better for conversions.

LoneMoose said:

My company is a reseller and professional services provider for several software partners.

Would it be better for SEO (and search campaign ads keywords) to update/fix the existing product page to just contain product and sales information, then create a new page for the product's services, or merge product information, sales, and services into a single page? I am worried about SOE/keyword cannibalism and whatnot.

Currently, we have several older product pages that are both product, sales, and services on a single page, but they have crappy SEO all the way around. As POC, I created a few new pages just for services of an existing product page, and the results are great. Now I have to deal with the rest of the product pages and am not sure whether to have a single page for product info/sales/and services or to split them into separate pages.

Click to expand...

I like your content you are amazing at explaining your services

Go for splitting the pages. It sharpens your SEO focus, dodges keyword cannibalization, and matches content to user intent more precisely. Your test results with separate service pages are telling. Revamp old pages gradually, ensuring each one targets specific queries and provides rich, relevant content.

I suggest splitting pages up. This strategy in SEO can lead to more relevant search queries for your customers and enhance user-friendliness as well.

I would say, Just have separate pages for this. It is appreciated.

You need to create separate pages for giving clarity info to the users with depth content also proper keyword usage.

Splitting product info/sales and services into separate pages can be better for SEO. It targets specific keywords and avoids "crappy SEO" on one page. Separate pages also make it easier for users to find what they need. Your successful test with separate pages is a good sign. Just link the product and service pages together for a smooth user experience.

Im brand new to Seo myself. If i created separate pages for each keyword for my painting website like "house painter near me" or "interior painter near me". Would this help my rank better than adding those keywords throughout my website etc?