To Amazon or not to Amazon..What would you do?

What would you do? I have an ebook ready to be released in the next 3 weeks. We have a list of 10k engaged high quality subscribers on the same topic from our lead magnet.

Amazon has a 70% ebook commission BUT only lets you set the price at MAX $9.99 around $6.00 commission per book sold.

We know we could sell it for $14.99 (keeping 100% profit) using our own form but conversion rates could be less than amazon.

If we sell a ton of copies it could go on a best seller or featured list with Amazon creating more orders than we have dreamed of BUT that is a maybe.

Would you sell the ebook using your own form and keep 100% of the profits?

OR

Sell it on Amazon for less profit but possible more long term exposure and higher conversion rates.

What would you do?

I would go with Amazon. You'll get a lot more customers if you put it on there.

amazon hase a big reach .... so i would try it there

+1 for amazon