TLD branding

Ventio

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What issues do you guys think a company would face in trying to increase sales of their TLD? Lets say this tld is limited to the residents of one country, how do they stay competitive with other domains?

Maybe increasing general public awareness to their residents would be an option? What else could be done to encourage people to support their country's TLD? Also what other issues do you think they would face that are specific to trying to push a tld?
 
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