Hey B-Hatters! The following are a few tricks that I have learned that help to convert your visitors into buyers. I am sure that some of you know some of these methods, but we often forget them. And for those of you who didn't know them, this will be valuable and useful information First, it is important to realize that people don't know who you are, and most of your visitors start off with the preconceived notion that you are not to be trusted. That is perfectly justifiable, considering how many rip-offs and scams are on the internet. Thus, it is your task to remove their mistrust and get them to warm up to you. So with that in mind, here are a few tips that have been tried, tested and proven to accomplish just that. 1) Use a photo of yourself on your sales page. You will engage people more if you have a small profile-type photo of you looking directly at the camera and putting on your best smiling, positive, sincere-looking face. Don't wear a business suit, but don't look dumpy either. Just wear a nice sport shirt or sweater. The idea is to look like an average nice guy or nice woman. Convey the impression of being someone they wouldn't mind meeting and talking to. If people see your photo, it is subconsciously making a statement to them that you have nothing to hide. This makes your approach much more personal and it is a big plus factor in gaining their trust. It can also help if you have a "play" button below your photo with a short (very short) audio file in which you are welcoming them to the site/page. Hearing your voice helps in building a relationship with your customer. NOTE: If you don't have a pleasant voice, get one of your friends who has a good voice and have them do the audio. Then have several people (friends, and/or relatives ) listen to different "takes" of the audio and choose the one that sounds the most appealing and sincere. Ultimately, a video of you speaking is extremely effective. Make sure that it is placed "above the fold" (in other words, place it toward the top of the page, so that they will immediately see it when they come to your page). Don't set the video to autoplay though. Give your customer the option of hitting the "play" button themselves. Also, to keep them interested in your video, say something like, "Later, in this video, I am going to reveal . . . " (say something here about a tip or something that you will be revealing to them later in the video. This will keep them watching to find out what it is). Also, using an additional person in the video is effective. You have seen this method on the TV infomercials where the guy is talking to someone about the product. It makes the customer feel that they are listening-in on a conversation. Of course, we know that it is all scripted. But if it is done well, it will work very well. 2) Use your business phone number on your page. Again, this is a big factor in gaining customer trust and it is something that most internet marketers don't do. Wouldn't you feel more confident ordering a product from someone that you knew you could call if there was a problem, or if you had any questions? Also be sure to display an email address where they can contact you. 3) In your ad copy, avoid using the words "I", "me", "mine" and "ours" as much as possible. Use more words like "you" and "yours". After all, the customer is the most important person here. They don't care about you - They care about them. Also, make your sentences short. Avoid long-winded sentences. It will make the customer bored and they will quickly lose interest and end up leaving your page. And speak directly to them in a conversational style - like you are sitting at a table and talking to a friend. 4) Use "Risk Reversal". What is "risk reversal?" . . . It is when you take the risk away from the customer and put it onto you. Offer a one year money-back guarantee. Does that sound crazy? . . . Well, it isn't. It has been proven that if a customer knows that they have a full year in which to return the product, they will feel more confident in buying it and it won't constantly be on their minds as it is when you only offer a 30-Day or 60-Day money back guarantee. They will most likely forget about the guarantee after a few months have gone by anyway. Also, offer them some valuable bonuses and tell them if they are not satisfied with your product, they can return it and keep the bonuses as a reward for at least trying your product. This has worked very well for me in the past. And here's one final tip that is extremely important. It isn't about conversions, but rather, it is about success. A survey was recently done a while ago by Entrepreneur Magazine in which they asked hundreds of multimillionaire businessmen what the #1 Factor was insofar as contributing to their success. The majority said "Immediate Implementation". In other words, they took a good idea and IMMEDIATELY put it into ACTION. Well, that's all for now. This is simple stuff, but has been proven time and time again to be very effective. Cheers! . . . And Best of Luck To You "Wiz"