The name must have 2 components. The first part of the name must start with a distinctive, non-descriptive word or phrase. This can be your name, a geographic location, an invented word or phrase or initials. For example, John Smith, Vancouver, and Wazomozu would all be acceptable. The second part of the name must describe your type of business - for example, laundromat, bookstore or bookkeeping. So, while the business name Wazomozu Bookkeeping would be an acceptable submission, Bookkeeping Wazomozu, would not.
As well, if you are incorporating a company, you must add a third component, which is called the corporate designation. Corporate designations include: Incorporated, Inc., Limited, Ltd., Corporation and Corp. Sole proprietorships and partnerships cannot use any form of corporate designation.
Single name names should be avoided, as should name with special characters (&, %), these name rarely receive approval. Also try to avoid names that have been used by large well-known corporations, as you will need approval from those companies.
