I have had great success reaching out to people on Twitter. I use both a passive approach and an active approach. The active approach is to browse through my followers for niche related businesses and check their website for a blog/articles. If they haven't posted anything in awhile, I'll reach out to them seeing if they want an article. I position the article as something that relates to what their selling and the niche. I have a pretty high success rate with that.
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