TIPS: "How to work with blackhat google ads?" Post 4: Increasing Budget & Account Suspension.

The question of how to correctly increase your budget in Google Ads is always relevant. Many of our clients face account suspensions due to incorrect budget adjustments. In this article, we’ll explore the best methods to help you safely and effectively increase your budget while minimizing risks.

Why is this important?
Your budget is one of the key indicators for Google Ads algorithms. When done correctly, increasing your budget will lead to more impressions and clicks. However, it’s essential to understand that sudden changes can raise suspicions and result in account bans. Knowing how to do this safely is crucial.

When Google recommends increasing your budget
The ideal scenario is when Google itself recommends increasing the budget. These recommendations can be found in the “Recommendations” section or in the budget column within your campaigns. To receive such recommendations, you need to meet several conditions:

• Your ad quality must be at the highest level (100%).
• Your daily budget should be at least $100.
• Your keywords must be highly clickable.


Google’s algorithms analyze factors like keyword click-through rate, keyword cost, and ad quality to determine if you’re worthy of more impressions and clicks. If the system sees potential, it will suggest raising your budget.


Manual budget increases: how to do it right
If there’s no recommendation from Google, you can manually increase your budget. Here are some strategies:
1. Increase your budget once a day by 5-10%.
2. Increase your budget three times a day by 3%.
3. Increase your budget once every three days by 20%.

Important: only raise your budget if you are fully spending your current daily limit. For example, if your daily budget is $100, but only $80 is being spent, it’s better to wait before increasing it.


Cases of aggressive budget increases
We have seen cases where clients successfully raised their budgets by 1,000%-5,000%. This is possible on high-quality accounts with a spending history of at least $20,000. Such accounts are viewed as reliable by the algorithms, and increasing the budget does not trigger suspicious activity. However, always be aware of the risk of manual ad review.

Conclusion
Proper budget management is not just about numbers; it’s a strategy that requires knowledge and experience. Follow Google’s recommendations, avoid abrupt changes, and always consider your account’s history and quality. By doing so, you can safely increase your budget and reach new heights in Google Ads.






Getting banned is a routine part of being a Google Ads media buyer. No matter how hard you try or how perfectly you set things up, you’re never fully protected from random manual reviews by support or sudden algorithm updates.

Our Recommendations:

1. Don’t discard banned accounts. If you don’t have the time or inclination to write appeals and track responses, find a freelancer to do it for you. This is not expensive: an average Google Ads account farmer earns $250-300, and for $50-100, they can submit 50-100 appeals over a few days and monitor the responses. This is a small price to pay to recover accounts, which will be more trustworthy as they have already gone through the unblocking process.

2. Example of appeals that have led to account reinstatement. Don’t copy them word-for-word, as many will do so after this post. Understand the essence and style of communication. Appeals are often reviewed by real people.

Request for Review and Reinstatement: Google Ads Account [Account ID] Suspension

Dear Google Ads Support Team,
We are writing to formally appeal the recent suspension of our Google Ads account [Account ID], which has been flagged for circumventing Google’s advertising policies. We believe this suspension was issued in error.

Account Background:
• The account in question has a consistent history of running ads in full compliance with Google’s advertising standards.
• Recently, the account was transferred from one team within our organization to another as part of an internal restructuring.
• Following the transfer, the account was unexpectedly suspended, despite no new ad campaigns or significant changes being implemented post-transfer.

We fully acknowledge the critical importance of adhering to Google’s policies, particularly those designed to prevent circumvention. However, given the account’s prior adherence to all guidelines and the absence of any policy-violating activity during or after the transfer, we suspect the suspension may have been triggered inadvertently.

Request for Resolution:
In light of the above, we respectfully request a thorough review of the suspension. We are eager to resolve this matter swiftly and to ensure the continued compliance of our advertising activities. Should any specific concerns need addressing, we are fully prepared to cooperate and take any necessary corrective actions.

We appreciate your prompt attention to this issue and look forward to a favorable resolution.

Thank you for your time and consideration.

Best regards,
(Company Name)
(Contact Information)

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3. Submit your appeal as soon as possible after the suspension. Based on our experience and that of our clients, this increases the chance of reinstatement.

4. This approach works in the long run. It’s beneficial to hire someone who specializes in unblocking accounts. There have been cases where very important accounts that were profitable were reinstated after a year and multiple appeals.

5. Complete advertiser verification. On many accounts, this is already a required step to file an appeal. Even if it’s not mandatory, it’s better to complete verification as it increases the chance of unblocking.

Brother, this is a gold nugget!
Just a question: What's the best way to Appeal? I'm asking because your copy doesn't look like it's made to use on google ads appeal form...