TIPS: "How to work with blackhat google ads?" Post 2: Set Up for Launching Black Hat Ads - Tech Setup & Cloaking

This setup was prepared by the internal media buying team at Trust Plus. In this post, we will look at the technical setup for launching blackhat ads using the iGaming niche as an example.


Hosting
To get started, you’ll need to buy hosting to make your website available on the internet. We won’t advertise specific services here, but we use cost-effective solutions as we proxy requests.

It’s important to note that if you plan to host not only the white page, we recommend testing your hosting speed in the target GEO before launching ads.


Domain
Our team uses aged domains in our work. You can find suitable domains on services like Expireddomains, and preferably without registration gaps by purchasing domains under the GoDaddy Closeout Domains tab.

We recommend buying .com domains older than 2 years with zero Reg status.


CloudFlare
This free service helps us mask the hosting IP, as a public IP is not unique and can lead to bans. You can also use the free SSL from Cloudflare. Simply redirect the DNS from your domain registrar to Cloudflare and then to your hosting.

Another option is to buy a dedicated IP on hosting, but our team prefers Cloudflare as, in our experience, Google reacts positively to it during moderation.


Cloaking
Cloaking is a method of substituting the landing page for a non-target user. For example, with a casino landing page, a moderator would see the white page (which we discuss below), while the target user from the selected GEO would see the casino landing page. There are many cloaking services available, each with its own pros and cons, flexible settings, and databases of bots and moderators, which you can learn more about online.


White Page
To warm up the account, you need a white page. You can create a white page on any Google-approved content, ensuring it aligns with your offer. For example, for a white page advertising online casinos, we recommend using gaming themes like online games, board games, offline casinos, or social casinos if you intend to get the corresponding certificate.

Before creating a personal white page, we advise researching competitors and seeing what they use in the results for your GEO. It’s also important that your website’s theme matches the keywords, titles, and descriptions of your company in Google Ads.

Requirements for the white page: multi-page site, privacy policy, contact details, and address in the footer, certificate.

wdt, when is the right time to submit gambling keywords? my campaign is often suspended because the black keyword is triggered, even though I have submitted the white keyword at the beginning

cowobreng said:

wdt, when is the right time to submit gambling keywords? my campaign is often suspended because the black keyword is triggered, even though I have submitted the white keyword at the beginning

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It's not the keywords. It will be down to the ads, website or cloaking integration.

This is a very nice and informative topic for beginners, I congratulate you on your perseverance.

richduck said:

This is a very nice and informative topic for beginners, I congratulate you on your perseverance.

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u are welcome! our team is trying to help beginners with ads in every possible way.

cowobreng said:

wdt, when is the right time to submit gambling keywords? my campaign is often suspended because the black keyword is triggered, even though I have submitted the white keyword at the beginning

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Run methods will be in next post)

TRUST PLUS GOOGLE ADS said:

Run methods will be in next post)

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When will this post be published?

jerryl9 said:

When will this post be published?

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we are trying our best to post it faster. i think it will be on next week

Domain
Our team uses aged domains in our work. You can find suitable domains on services like Expireddomains, and preferably without registration gaps by purchasing domains under the GoDaddy Closeout Domains tab.

We recommend buying .com domains older than 2 years with zero Reg status.

Click to expand...

regarding the expired domains, how do you carefully pick the ones that may not have been previously suspended by Google?

Very good guide, thank you for sharing