After reading 7878's thread and doing some research, I think I'm going try doing some ORM. I have a couple ideas on what to do, but I'm not super confident in any of them. I have other projects and I make most of my money with social media so this is very new to me. I would love to hear some ideas on what works with ORM and how to actually get rid of negative reviews or make better reviews show instead of the negative ones. I scouted out a local store that has two stars and 30 reviews with around half of them being 1 or 2 stars. This is a nation-wide company but I was wondering if tackling the reviews specifically for the store in my area would be too much for a newbie like me? Ultimately though, this post is to ask where I can actually learn ORM or if anyone can offer some tips. Thanks.