Tips for high converting facebook ads?

Lately my Facebook ads are not having a nice click rate, my sales page is great, only my ads are not good, I would like to know some tips to improve my ads and copy too.

-Sorry for the writing, I'm using the google translator.

Which campaign type you are using at the moment? You can find some answers if you look at the metrics, is the reach low, how much it cost for one-click, are you engaging users to take some specific action, and so on. Maybe audience targeting is wrong, maybe you used the wrong campaign goal for your audience, check placements, the text of the ad itself, is it really converting? Try to make some changes, do some A/B testing, and see where you are doing wrong.

VortexAlpha said:

Qual tipo de campanha você está usando no momento? Você pode encontrar algumas respostas se observar as métricas, se o alcance é baixo, quanto custou por um clique, se você está engajando os usuários para realizar alguma ação específica e assim por diante. Talvez a segmentação por público-alvo esteja errada, talvez você tenha usado a meta de campanha errada para seu público, verifique os canais, o texto do anúncio em si, ele está realmente convertendo? Tente fazer algumas mudanças, faça alguns testes A / B e veja onde você está errando.

Click to expand...

Vou testar cada uma dessas coisas amigo! Obrigado!

1.- Don´t make your ads look like ads, hook em with a simple image or meme, then sell the click with a killer copy

Use broad targeting, target with the copy

Different ads to different segments of your target audience

Nowadays, people use facebook just for the memes/news. Very few people still use it for socialising. So, in order to catch a bored user's eye, you need to be the reason they are there. A meme. As weird as it sounds, try using images that are funny, stupid, non-sense, and stand-out. People will just ignore posts/images that look professional.

But before you do that, you must study your competitors. See what they're doing.

One more thing- you can't do that on all niches. Some niches require professionalism, so be careful.

Nonetheless, always test, test and test. Start with for example 2 adsets. One adset is for serious/professional images, the other one is for stupid, dumb, funny and degenerate images. See which one performs better.

Hope this helps

Good luck!