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Tips for google ads on niche software product with a worldwide audience

Discussion in 'Pay Per Click' started by mic1hael, Oct 30, 2019.

  1. mic1hael

    mic1hael Newbie

    Joined:
    Oct 21, 2019
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    Hi all,

    We are running Google ads and have quite a good budget to run them. At the moment we have split the campaigns into regions around the world, with keywords and enhanced CPC.

    Our main keywords are getting 70K impressions and 582 clicks for that off $1.6K spend so far. For what I usually do, this is quite a low IMO. What do you guys think?

    There isn't much competition for the keywords, but I don't think i'm targetting the right ones. Conversions are also quite low, we measure them on newsletter subscriptions or whitepaper downloads etc.

    Any advice here? I can provide more detail in PMs.

    Thanks,

    Mk