Hi, My client has a pretty successful off-line wine store that is located in a big city of a small country in europe. He wants to launch an eccomerce website and own the online wine niche in the country. The biggest competitor in the niche got pretty nice on-site optimization but no articles at all - only products. What would be a good strategy for owning the niche? Should I launch another website that focuses on local seo to generate leads for the main website? Should I launch a pbn? Feel free to tell me what you would do if you were to serve that client. Thank you very much!